A struggling Alabama carpet cleaner asks Steve, “What would you do differently if you could rebuild and sell your business all over again”? Steve (of course) waxes nostalgic as he looks back over the last forty years …
Steve shares the fastest, simplest, cheapest (but not the easiest) way to get more jobs.
Steve’s stack of regular commercial “Service Agreements” let him sleep much better. But he did want to SLEEP at night. Learn how Steve avoided doing late night commercial work with his “Creative Commercial Scheduling” technique!
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
Imagine the power of a “Cheerleader on steroids” that instead of referring 5 or 6 friends actually will sell your services to thousands of strangers! Learn here how you can tactfully promote online reviews …
After moving to Georgia a carpet cleaner is finding it difficult to get the old cash flow started again. Instead of screaming “Get out there and sell!” Steve says to begin at home with the old-fashioned concept of “frugality” …
Your greatest challenge? Hiring the ‘Very Best People’… … to join your company’s team. In this 3-hour (11am-2pm EST) SFS seminar Steve Toburen will transform your business with dozens of new and updated SFS procedures to recruit the ‘Very Best People’! This course has been approved for (3) IICRC CECs. Just imagine… 1. No more … Read more
Your phone ringing will be a total waste of your time and money unless you obsess on this fact…
‘Lead Conversion’ is essential!
‘TOMA’ stands for ‘Top-Of-Mind Awareness’ which just means your company should ‘come to mind’ when a potential customer in your market is asked about a service you provide.
The ‘silver lining’ in this whole mess? Smart entrepreneurs will emerge from COVID-19 leaner, stronger and (potentially) more profitable than ever before!
So join me in a quick emergency ABC checkup of your business. Here is my ‘editorial license’ with medicine’s traditional ABC’s.
Residential carpet cleaning is the toughest money in our industry! And yet it is the typical starting point for most into the Cleaning and Restoration industry. (Including me!)
Treat each phone call like the golden opportunity it is!
Today’s customer will post a negative online review BEFORE calling you! So get proactive by calling the client BEFORE they reach their computer keyboard!