As the rock and roll song goes “the best things in life are free.” And when it comes to marketing, good PR is “priceless.” Add human pathos and emotional content to the PR and you have reached the mountaintop!
Remember in 2011 you were going to read more than the Sports Illustrated Swimsuit edition? Well guess what? No more excuses! If you walk into Borders you will be overwhelmed by choices so let us help!
Many times it is the small “extra details” that create Cheerleaders who will sing your praises. (Including those all-important reviews on the Internet!) Steve shares one easy-to-produce positive Moment of Truth.
The “social” aspect of sharing “likes” in Facebook is just a hi-tech, instant version of the “Customer Cheerleader” concept that SFS has been preaching for the last 14 years! So is your business tapped into the power of social media?
A new Georgia carpet cleaner is worried about tackling the strange new world of Home and Trade Shows. Steve says Home Show marketing is great … IF you do it right! Here’s some tips …
SFS Member Travis Popp reminds us to keep an eye on the details. Your company vehicles are a reflection of your cleaning and restoration company. Give them the respect they deserve with a simple and easy touch up.
Big Billy Yeadon thought he was actually catching up on his social media skills as a member of Facebook, LinkedIn, and even Twitter. However, for cutting edge orientation he defers to social media marketing guru John Jantsch. Here are 5 ideas that cleaners can easily apply…
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
Rhinos, elephants, and camels- Does this have anything to do with carpet? Click on through to see what a carpet cleaner can learn from Mohawk Industries’ marketing techniques. (Hint: Brace yourself…)
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …
Applying Scotchgard to customer’s carpets is very profitable. And yet most cleaners admit they should sell more carpet protector. Here’s a great sales tool.
Steve Yastrow addresses the common problem of a large company wasting their $20 million marketing budget. But hidden in his blog is a message that is pertinent to companies with tiny budgets. People always make the biggest difference.
How can you motivate your techs to use on-site marketing efforts? Steve shares how he super-charged his employees to place carpet cleaning door hangers
Do you have an elevator speech that explains your company in less than 30 seconds? The best marketing is always as Chuck Violand calls it “belly to belly.” Learn from marketing gurus Chip & Dan Heath how to create the perfect elevator speech for your cleaning company.
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…