“SFS is a great course for ANY service industry business!”- Zach Knight
SFS member Zach Knight shares a key concept he learned from Strategies for Success and how it has helped his business …
marketing
Communicating your marketing message with emotions
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
Your best carpet cleaner “parting lines” …
It has been well stated, “Last said- first remembered.” Steve reminds us of the need to say goodbye with a flourish!
Moment of Truth Residential Carpet Cleaning Checklist
This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …
Getting maximum results from your comment cards
Getting customer feedback is vital for any business. Steve shares how you can get “maximum mileage” out of the time-honored Customer Comment Cards …
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
Love cleaning customers … and their dogs!
Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …
“Carefully Clean” technicians create Cheerleaders!
No one wants your previous customer’s “issues” brought into their home. So keep your clothes problem (and lint/ fiber/ dander) free with this little TIP …
“Blogging”- A powerful tool for carpet cleaners!
“Big Billy” Yeadon shares his favorite online watering holes for the latest and greatest in marketing and management tips.
Create Cheerleaders by winning over the kids!
Use this tip to keep the kids safely occupied while you clean. And who knows… maybe little Johnny will beg Mommy to have you come back again real soon!
Does your service “Rival” your competitors?
SFS columnist Ivan Turner can pull business (and life) lessons from the most unusual experiences. Today he focuses on the frustration of TRYING to pour dark, rich, life-giving coffee!
Create Cheerleaders by respecting the home owner’s privacy
Inevitably home owners feel invaded and vulnerable with strangers working in their home. Reassure and calm their traumatized emotions by respecting their “most private spaces” …
Give your clients the “Illusion of Control”
Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …
Five bucks to get ‘started off right’ with home owners!
Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …
The importance of “trust” for carpet cleaners and restoration contractors!
Home owners are desperately searching for a carpet cleaner they can “trust”. So build their confidence by consistently reminding them that you are “trustworthy”!