Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
marketing
The Real “Secret” to Marketing
Bill Yeadon typed the word “secrets” into Amazon.com and received 168,876 hits. This made him wonder: “Are there really any ‘secrets’ in marketing?”
How to get more cleaning customer referrals
Even after a “good job” most clients won’t refer you. This simple “Moment of Truth” checklist will have homeowners boost your cleaning customer referrals!
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
I STILL don’t have a web site- HELP!
A veteran successful Sacramento cleaner confesses that he still hasn’t jumped on the Internet marketing band wagon. Steve suggests he keep on doing what he does best- and let the experts do their job!
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Spring “Open House” marketing
Real Estate agents countrywide are getting into their “Open House” groove. Breaking into this market gives your company more work and more exposure. How can you do it? Easy! Steve outlines the steps to take …
Do you PLAN your marketing?
Here is a two-page Marketing PLAN Checklist from your SFS team. Now you have something that 92% of your competitors are lacking- a Marketing PLAN!
Simply ‘apologize’ to get new clients!
You’ve probably heard of leaving a “door hanger” on each house to the side and on the three homes across the street. Now Steve walks you through a MUCH better twist on this venerable “Five Around” concept!
“Should I buy a marketing package?”
Before shelling out major cash for an oversold generic marketing kit, take a peek at these FREE cleaning & restoration resources that are at your disposal.
What % of gross should I be spending to capture new clients?
Chuck and Steve go beyond the percentages with some penetrating questions to help a Philly based cleaner find new clients.
TOP TEN #1: “Make the Cheerleader”
Steve shares his #1 best way to Make More Money (MMM) at each job AND a list with 45 easy tips on HOW to MMM! Don’t miss this one!
Is Marketing Getting Harder?
So are you finding marketing to be more and more challenging? If so, join the crowd! Big Billy Yeadon offers his help with some important questions…
I need help with writing commercial account letters!
How can you get prospects to actually read your direct-mail commercial account letters? Would a sample help?
Creating low-cost “little marketers”
Every carpet cleaner wants to make a great first impression and prepare the way for repeat sales. How can the customer’s children assist in this endeavor? Read on for a simple but effective tip.