How to do ‘Serendipity Selling’
I loved “becoming family” with my residential clients. But the hardest money in our industry is residential.
Steve Toburen
People (including your staff) LOVE money!
We all want excited, motivated employees that are “invested” in the future of our business. The single best, cheapest and most effective motivational technique? Public Recognition! BUT money talks too!
‘Clearly defining expectations’ for your employees
I’ve written reams on how to clearly define your CUSTOMER’S expectations. But what about your employees?
How to ‘prep’ your customers for extra-charge items.
Whether you perform a separate Pre-Inspection or do a ‘walk-through’ with the customer just before cleaning you must set your client’s expectations during the initial phone call, text, email, etc.
Don’t let THEIR problem become YOUR problem!
Prep the home owner by interviewing them on your outside water options during the booking phone call.
Analyzing your ‘3-Future-Goals’
How long has it been since YOU (even slightly) raised your prices? Two years, five years, ten years… NEVER?
Always Ask a ‘Courtesy Question’
Stop ‘barging in’ on people on the phone without ‘knocking’! instead, use this ‘Courtesy Question’ to get permission first!
ANSWER YOUR PHONE!
Like it or not, your phone is your “Business Life Line”. Don’t take it for granted, answer your phone!
Video: How to ‘convert’ a complaining customer
Watch Steve Toburen’s interview with Jeff Cross on Straight Talk. There is even a PDF download bonus.
‘Pre-orient’ your employees with these 4 Core SFS Principles!
4 key SFS concepts to orient employees regarding working in the customer’s home or business.
When, why (and how) to FOCUS on a new hire…
The best time to create and build a new hire relationship? During and immediately after your hiring process! Here’s how …
How to sell more protector from your cell phone!
Impulse purchases are just that! Your client is in the mood to buy when her carpets are stunningly beautiful right after the cleaning. But what if she isn’t home to see the results?
What’s on YOUR phone?
Listen carefully to your voice mail message through your prospective customer’s ears.
How to protect your truck mount from freezing
Stop worrying this winter. Steve shares a great tip to keep your van warm and avoid down time and costly repairs.