first impression

What can carpet cleaners learn from Disney?

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Cleaners and restorers can learn a lot about how to run their operations from the legendary Walt Disney. After 55 years, Disney continues to be the most visited place in America. As with so many other things in life, it is focus on the little things that makes the difference …

Do college graduates make good carpet cleaning employees?

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College can be a wonderful gift and a great opportunity. OR it can be a four, five or six year party that wastes time and money. After reading a New York Times article Steve reflects on today’s cleaning workforce …

How can I target the right age group for residential carpet cleaning?

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A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

Should carpet cleaners advertise in the “services section”?

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Hey Steve,

Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?

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Brand Sense- marketing cleaning services through the five senses

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In this summary of “Brand Sense…Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound” Bill Yeadon explains how the five senses can affect your customer AND what they FEEL about your service …

Should I wear a bow tie when cleaning?

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A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …