Why you must ask “Valid Business Questions”
What are “Valid Business Questions”? Steve gives sample questions to help you build confidence with the customer and make the sale.
telephone formats
Never argue “cleaning methods” with a client!
Steve agrees with healthy debate between cleaning and restoration professionals. However arguing cleaning methods is not a good idea. Here’s why…
“Immediate” website response pays off big!
You can’t go wrong by giving your customer control and then doing what they want! Steve reviews options for making this happen …
Can answering your phone be a negative thing?
So should you ALWAYS answer your phone 24-7? Steve says it all depends on the services you offer. So learn how to “sort” your incoming calls…
When does your over-the-phone sale start?
Instill in your office people that “The sale starts as soon as the phone rings.” Follow this five-step procedure to increase your phone-sales conversions.
“Should I buy a marketing package?”
Before shelling out major cash for an oversold generic marketing kit, take a peek at these FREE cleaning & restoration resources that are at your disposal.
How should a carpet cleaning company answer the phone?
A Baltimore carpet cleaner has a new toy! A very sophisticated phone system with all the bells and whistles. But Steve reminds him that the basics still count …
The Great Carpet Cleaning “Pricing Debate”- Part I
Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …
Do we need to personally call back every single carpet cleaning job?
An experienced Omaha area carpet cleaner is in danger of letting his quest for “time efficiency” threaten the all important personal relationship with his cleaning customers he has worked so hard to develop. Steve searches for the productive middle ground …
Avoiding problems with multiple carpet cleaning price promotions …
Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …
Communicating despite challenges over the phone …
Can your home-based or small cleaning and/or restoration business compete with the big boys? A lot depends on your telephone skills. Here is a tip to make sure future customers AND potential cheerleaders don’t fall through the cracks!