Tag Archive | "direct mail"

Ten Essential Strategies for Success in a Tough Economy

Ten Essential Strategies for Success in a Tough Economy

This is a hard hitting Special Report with 10 Strategies that absolutely will transform your business- IF you implement them.

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How to get plumber water damage referrals- FREE!  (Part II)

How to get plumber water damage referrals- FREE! (Part II)

Water damage expert Ivan Turner shares how he got out of of paying a King’s Ransom to plumbers. Now they happily share their referrals for free! Find out how Ivan achieved this state of Business Bliss …

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Posted in SFS Instructor’s BlogComments (0)

New vs. Repeat Carpet Cleaning Clients in “Meg’s Story” (Part 2)

New vs. Repeat Carpet Cleaning Clients in “Meg’s Story” (Part 2)

The road to success in building any successful carpet cleaning business has its share of bombshells. Meg Burdick shares some surprising insights from her numbers on repeat customers. Read on for this thought provoking installment of “Meg’s Story” …

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“Marketing decisions are so much easier when we have hard numbers”- Meg’s Story (Part 7)

“Marketing decisions are so much easier when we have hard numbers”- Meg’s Story (Part 7)

Meg and John Burdick find that making emotionally detached decisions can be difficult when you have built relationships with your vendors. Find out what carpet cleaning marketing strategies they decided to keep after analyzing their performance over time.

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What percentage of your carpet cleaning business is “repeat”?  Are you sure?  Really?

What percentage of your carpet cleaning business is “repeat”? Are you sure? Really?

All of us brag about our “imagined percentages” of repeat clients. Comments like this are common at every SFS seminar: “Yeah, over 90% of my clients are repeat business.” But honestly, have you ever put a magnifying glass on this claim? (Steve confesses he was guilty of this empty bragging too!) One very capable SFS member did and here is what they found out …

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Posted in Steve's "Bleeding Hearts" Advice ColumnComments (3)

How can I target the right age group for residential carpet cleaning?

How can I target the right age group for residential carpet cleaning?

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

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Direct Mail Post Card Critiqued- OUCH!

Direct Mail Post Card Critiqued- OUCH!

There is a saying that goes something like this: “A smart person learns from his mistakes; a wise person learns from the mistakes of others.” This is a chance to gain some “smarts”. Take a look at this blog …

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Posted in Big Billy's Books & BlogsComments (3)

Sending the client a “love poem” from their carpet?

Sending the client a “love poem” from their carpet?

Is this a crazy idea? Absolutely! But the kiss of death for marketing in 2011 is to be “boring”. Let Big Billy Yeadon liven up your day with a love sonnet…

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