Tag Archive | "goals"

Do you PLAN your marketing?

Do you PLAN your marketing?

Here is a two-page Marketing PLAN Checklist from your SFS team. Now you have something that 92% of your competitors are lacking- a Marketing PLAN!

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Posted in SFS Instructor’s BlogComments (0)

What % of gross should I be spending to capture new clients?

What % of gross should I be spending to capture new clients?

We hear the “How much should I spend on marketing?” question all the time at SFS. Even after 17 years in business this veteran carpet cleaner is confused. Chuck and Steve go beyond the percentages with some penetrating questions…

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Posted in Steve's "Bleeding Hearts" Advice ColumnComments (0)

Facing the challenge of hiring your first tech? (Part 12)

Facing the challenge of hiring your first tech? (Part 12)

You’re not alone. John and Meg Burdick are working their way through expanding their cleaning business. Share their thrills (and challenges) in “Meg’s Story”…

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Posted in SFS Success StoriesComments (0)

Reflections on making things happen … Meg’s Story (Part 6)

Reflections on making things happen … Meg’s Story (Part 6)

Meg Burdick is back with her latest installment from the front lines! While the Strategies for Success program is great for getting you all revved up and excited to start doing things different … the reality of daily business soon sets in. Meg shares her game plan.

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Posted in SFS Instructor’s Blog, SFS Success StoriesComments (2)

No Waiting, Read This Post Now!

No Waiting, Read This Post Now!

I was going to write this blog post in 2009 but then I put it off! So I rationalized that all you carpet cleaning and restoration professionals out there could wait for the new year. I can’t believe 2010 is already here. Be sure to read this blog post right away. Set a deadline! (Unlike me!)

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Posted in Big Billy's Books & BlogsComments (0)

“Batting lessons” for business owners- Part 1

“Batting lessons” for business owners- Part 1

Cleaners and restorers may reason that they avoid costly errors by delaying big decisions. However, Chuck reminds you to evaluate the cost of wasted energy, slowed momentum and lost opportunities by not moving decisively.

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Posted in SFS Instructor’s BlogComments (0)

Oh no! It is New Year’s Resolutions time!

Oh no! It is New Year’s Resolutions time!

Do these New Year’s Resolutions sound familiar- healthier food, more exercise, drink less, sending your SFS QuickTips to that slave driver Toburen? Well the Heath brothers, authors of “Switch” share 5 short tips that will make 2011 different for YOU!

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Staying the course-Heads Up vs. Heads Down!

Staying the course-Heads Up vs. Heads Down!

SFS instructor Chuck Violand reflects on the age-old entrepreneurial struggle between the important long-term vision and the urgent short-term reality…

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Posted in SFS Instructor’s BlogComments (0)

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