How to improve your videos
Your customer’s biggest challenge? Choosing a cleaning or restoration contractor when they can’t “try on” your work BEFORE you perform it in their home or business.
quickTIPS
Go to Full QuickTIPS Directory
Tried and proven Techniques, Ideas, Procedures and Systems (TIPS) that have been submitted from Strategies For Success members. If you would like to join the fun you can submit your own as well!
Can you create a “picture”?
Let your client “pre-experience” the cleaning or restoration service you are selling.
“Assuming” can be a good thing
Keep a positive attitude to transform your conversation with a prospect into more of a “logistical consultation” than a sales call.
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
Keep it simple, sweetheart!
Does your cleaning/restoration company have these “Making It Easier” procedures implemented?
Using your vans to recognize great employees
You should frequently (every day if possible) tell your staff how much you appreciate them, but that is not enough.
“Differentiate” your company with videos
Host videos on your website so prospects can SEE what your company will be doing in their home or business.
Show me the money! – 2
How many of you are guilty of CPS? (“Collection Procrastinating Syndrome”.) Why? Because you dread and fear the “confrontation” of asking for your money. I did too!
Show me the money! – 1
After you finish the job your customer now has “possession” of your completed service. BUT they also still “have your money”! How does a cleaner get paid … ?
How to “clearly define” everyone’s expectations!
Someone always “owns the problem”! And if you didn’t create the problem you for sure don’t want the blame…
Can you negotiate DOWN while keeping your profits UP?
I often made MORE net profit on the smaller job! Here’s how …
How to deal with a ‘Procrastinating Prospect’
The “Let me check with…” response is usually an “evasion tactic” to avoid the more accurate (but extremely adversarial) customer reply, “You are waaaaaay more expensive than the other guys!” What should you do?
So how are those New Year’s Resolutions going? Hmmm…?
Why not hold yourself accountable and/or resolve to truly change RIGHT NOW?
Timid cleaning and restoration contractors have skinny kids!
Keep negative thoughts at bay when you don’t get the job. Here are some realistic options.