How should I write up an encapsulation proposal?
Should a professional carpet cleaner include details of encapsulation, extraction frequency, etc. in the job estimate?
maintenance contract commercial cleaning
Why (and how) to market to your commercial account’s employees
Use personalized carpet spotter bottles to attract new customers at people’s place of business.
How can I avoid leaving money on the table?
Steve’s first rule in selling is to give multiple price options. But how can a cleaner find the sweet spot in pricing even with these options?
Can I rebuild my struggling restoration business?
An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.
Laughing your way through sales calls?
Steve reviews just why you should EXPECT rejection in selling route sales and how to make the sale anyways.
What’s in YOUR “pipeline”?
Every business needs a quick page-at-a-glance “State of the Union” Report on what is coming at them. (Both good AND bad!)
How can I get regular accounts?
A SFS graduate has been practicing his “cold call” techniques on his past accounts. Steve stresses the need to get the “Law of Large Numbers” on his side and to offer “zoned cleanings”.
Get them out from behind the desk!
The more time your prospect spends with you the more likely it is they will want a “return on their investment”!
Use ‘cloud storage’ for client information sharing
Become the “go-to company” for an insurance adjuster or a commercial facility manager and they’ll stay with you forever.
Never present a “contract” for signing
Words make a difference. So sell commercial carpet cleaning smart by avoiding negative phrases like “contract”. What to use instead? Read on…
How can I get feedback from commercial jobs?
So are comment cards appropriate for commercial accounts? At times, yes. But Steve suggests a more “proactive approach”…
Solid decisions – NOT “wishful thinking” (Part 2)
Chuck reminds us to make an honest assessment of our clients and then have the courage to fire the ones that are “non-performing”…
Love, hate and commercial cleaning
Attention all Connections attendees. Don’t miss Steve Toburen’s “Building Commercial Toll Booths” seminar next Wednesday morning in Las Vegas. Even better, it is FREE and Steve guarantees no sales pitch!
How can I increase the cleaning frequency of our accounts?
How can a big city commercial cleaner tie-up his commercial customers for the long-term and avoid back-breaking restorative cleanings? Zoned “Maintenance agreements” are the answer but how should he structure (and sell) them? Steve weighs in …
How to “convert” a big cleanup into a regular contract account
A Carolina cleaner is all excited about a big job. Steve returns him to reality with a reminder on regular cash flow and how to get it.