Yet another Steve’s TOP TEN List!
It has become a tradition! Steve’s end-of-the-year TOP TEN list! (And thank you for every time you clicked on one of my QuickTIPS in 2014!)
residential carpet cleaning
No more clutter in your service truck!
Clutter is a fire hazard, a Negative MOT and even worse it breeds… more clutter! So here is a No-More-Clutter Checklist
How to be more productive in carpet cleaning
This Residential “Set-up List” organizes each trip up to the house while still focusing on the all important customer.
Steve’s TOP TEN QuickTIPS of 2013
Everyone else is running their “Top Ten Best” lists for 2013. So why not your faithful QuickTIPS scribe?
How to “guarantee” your client’s yearly cleaning
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
So what can SFS: “Business Transformation” do for you?
The Strategies for Success program has always been the industry’s “Gold Standard” for business building help. Now Steve says SFS is even better for 2013…
RX-20 vs. DriMaster- Which is the better power wand?
Time to get serious about making production. No need for controversy, each of these rotary wands specializes in its respective field. Invest your precious funds in the solution that best fits your cleaning business goals.
Create a great Moment of Truth BEFORE you ever start cleaning their carpets …
Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.
Should a professional carpet cleaner learn from MSN’s focus on women?
I think we all agree that men and women are different! So if you are marketing to residential carpet cleaning customers, shouldn’t you design your website to appeal to women? Well apparently MSN thinks so! Find out why and see how the new MSN site compares to the old.
Never “oversell” the Scotchgard application to your residential carpet cleaning customers
Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.
How can I target the right age group for residential carpet cleaning?
A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …
Just because its old doesn’t mean its no good …
The “oldies but goodies” are often the best and not just in music either. For example, thinking on marketing …