Create Cheerleaders by winning over the kids!
Use this tip to keep the kids safely occupied while you clean. And who knows… maybe little Johnny will beg Mommy to have you come back again real soon!
Steve Toburen
“Down in the trenches” at Mikefest 2011
This can be a lonely business but cleaners are fighting back by spontaneously organizing “get-togethers”. Steve gives us an ongoing inside view of the most “informal” gathering out there…
Does your service “Rival” your competitors?
SFS columnist Ivan Turner can pull business (and life) lessons from the most unusual experiences. Today he focuses on the frustration of TRYING to pour dark, rich, life-giving coffee!
Create Cheerleaders by respecting the home owner’s privacy
Inevitably home owners feel invaded and vulnerable with strangers working in their home. Reassure and calm their traumatized emotions by respecting their “most private spaces” …
Give your clients the “Illusion of Control”
Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …
How to get plumber water damage referrals- FREE!
Veteran restorer Ivan Turner has plumbers lined up to be his “Strategic Partners” AND they cheerfully refer his drying services- without getting paid a kickback! Why? Ivan’s “Plumber’s Law of Leverage”! Read on …
Five bucks to get ‘started off right’ with home owners!
Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …
The importance of “trust” for carpet cleaners and restoration contractors!
Home owners are desperately searching for a carpet cleaner they can “trust”. So build their confidence by consistently reminding them that you are “trustworthy”!
The “Law of Leverage” brings plumber referrals!
Get plumbers to refer your water damage restoration services AND without paying them a penny!
Simple tricks to make more money- RIGHT NOW!
Implement these “little details” to save time and money. Plus send in your “production ideas” to win great prizes!
I need help with carpet cleaning “contract legalese”!
A Nebraska carpet cleaner needs advice on drafting commercial contracts. Steve is happy to help but with a reminder on the need for legal advice …
Network with local plumbers for more water damage referrals
Tired of losing water damage losses to the “Big Boys” with their national networks? Our restoration marketing tag team of Steve Toburen and Ivan Turner help you fight back!
How to liberate yourself from your email Inbox!
Your email inbox: A harsh taskmaster and yet you can’t live without it! Steve shares some ideas on finding “e-mail balance”.
Keeping carpet cleaning safe in the winter cold!
Avoid negative and even dangerous Moments of Truth in the winter with this great little reminder! (Plus your back will thank you too!)
Carpet Cleaner “Pinching Pennies 101”: Office software
Five solid free software tools to make your cleaning business more productive. Did we mention they are all FREE?