How do they make money at 7 cents per foot?
A St. Louis cleaner wonders just how her competition can actually clean carpets at such a low cents per foot rate and still stay in business.
Steve Toburen
Compulsively measuring your success with customer comment cards
Most cleaners invite reviews; but not everyone examines them like they should. Steve revisits the “customer comment card” with a few modern tweaks.
Do you have a personal “Disaster Plan”?
Steve is typing one-handed and is thankful he is still not “on the truck”. How about you? Can you clean carpet with one hand? If not, read on …
Giving “options” means $$$ for YOU!
High pressure “bait and switch” tactics are not only unethical they are also bad business for the long term. So how can you increase your profits with “budget” customers? Try this “option” …
I can’t travel but I REALLY need SFS! HELP ME!
An Atlanta carpet cleaner just doesn’t have the budget to attend SFS. Or does he? Steve shares some great low-cost and no-cost options …
How to get plumber water damage referrals- FREE! (Part II)
Water damage expert Ivan Turner shares how he got out of of paying a King’s Ransom to plumbers. Now they happily share their referrals for free! Find out how Ivan achieved this state of Business Bliss …
Love cleaning customers … and their dogs!
Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …
The right hoses= better extraction/ faster work
Speed your work up and then SLOW DOWN to create a Customer Cheerleader! Little ideas like this will create a “cash flow machine” out of your carpet cleaning business.
Bringing order out of chaos for carpet cleaners
Most carpet cleaners are chronically disorganized. Steve has “been there-done that” and freely admits that his paperwork is still a mess. But even so he shares five steps on how to organize your office and just maybe your life …
When you help the client you help yourself!
Move yourself out of the “just another carpet cleaner” trap by taking the initiative to help the client. Everyone will benefit.
How should we pay our first cleaning tech?
A Buffalo, NY owner-operator muses on how to fairly pay his first full-time employee. Steve shares some important Compensation Principles …
“Carefully Clean” technicians create Cheerleaders!
No one wants your previous customer’s “issues” brought into their home. So keep your clothes problem (and lint/ fiber/ dander) free with this little TIP …
Hiring the ‘right’ cleaning and restoration techs
IF you are going to hire employees you must “do it right”. Steve shares one great tip on where to find them …
Get expert “local” marketing help
Too many cleaning and restoration professionals flounder with managing their business due to the demands of NOW! So how can you stay on top of your marketing, strategic planning and your long range vision?
“SFS changed my life”- Brad Macauley
Illinois carpet cleaner Brad Macauley found the push he needed to make a real change for the better in his business and life. How and why did he do it?
Read on …