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Steve Toburen

Director of Training for Jon-Don’s Partners for Success™ program, Steve Toburen spent over 20 years “down in the trenches” as the owner of one of the most successful cleaning and restoration firms in the country. Check out Steve's technician training program HERE.

Avoiding the “broken machine with the client watching” nightmare!

by Steve Toburen

NOTHING is worse than a non-working truck mount with the customer impatiently waiting! Here are two quick tips to keep your machine humming along and your blood pressure under control …

Categories quickTIPS Tags cleaning equipment, cleaning methods, efficiency, outsourcing, preventive maintenance, production, systems, technical cleaning skills 4 Comments

How do they make money at 7 cents per foot?

by Steve Toburen

A St. Louis cleaner wonders just how her competition can actually clean carpets at such a low cents per foot rate and still stay in business.

Categories Steve's "Bleeding Hearts" Advice Column Tags cleaning business pricing, cleaning business profit, commercial, commercial cleaning business resource, competition, cost analysis, family carpet cleaning business, production, selling commercial cleaning 5 Comments

Compulsively measuring your success with customer comment cards

by Steve Toburen

Most cleaners invite reviews; but not everyone examines them like they should. Steve revisits the “customer comment card” with a few modern tweaks.

Categories quickTIPS Tags carpet cleaning technician, complacency, complaints, customer comment quality assurance form, management, personal success, success, value added service 1 Comment

Do you have a personal “Disaster Plan”?

by Steve Toburen

Steve is typing one-handed and is thankful he is still not “on the truck”. How about you? Can you clean carpet with one hand? If not, read on …

Categories SFS Instructor’s Blog Tags carpet cleaner's injury fund, cash flow, finances, future, health, how to start cleaning business, owner/operator, positioning, safety, Strategic Partnership 5 Comments

Giving “options” means $$$ for YOU!

by Steve Toburen

High pressure “bait and switch” tactics are not only unethical they are also bad business for the long term. So how can you increase your profits with “budget” customers? Try this “option” …

Categories quickTIPS Tags add-on sales, carpet cleaning marketing, cleaning business profit, communication, marketing upholstery cleaning, sales, upholstery cleaning, upselling 1 Comment

I can’t travel but I REALLY need SFS! HELP ME!

by Steve Toburen

An Atlanta carpet cleaner just doesn’t have the budget to attend SFS. Or does he? Steve shares some great low-cost and no-cost options …

Categories Steve's "Bleeding Hearts" Advice Column Tags finances, free help, how to start cleaning business, management, sales, Strategies for Success Seminar, technical cleaning skills, tough economy 2 Comments

How to get plumber water damage referrals- FREE! (Part II)

by Steve Toburen

Water damage expert Ivan Turner shares how he got out of of paying a King’s Ransom to plumbers. Now they happily share their referrals for free! Find out how Ivan achieved this state of Business Bliss …

Categories SFS Instructor’s Blog Tags direct mail, fire and water damage restoration business resource, marketing water damage, plumber's referrals, press release, referrals, water damage restoration 1 Comment

Love cleaning customers … and their dogs!

by Steve Toburen

Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …

Categories quickTIPS Tags carpet cleaning marketing, customer cheerleader, customer interview, differentiation, emotions, marketing, pet odors 1 Comment

The right hoses= better extraction/ faster work

by Steve Toburen

Speed your work up and then SLOW DOWN to create a Customer Cheerleader! Little ideas like this will create a “cash flow machine” out of your carpet cleaning business.

Categories quickTIPS Tags cleaning equipment, cleaning methods, customer cheerleader, customer interview, efficiency, production, technical cleaning skills, time management Leave a comment

Bringing order out of chaos for carpet cleaners

by Steve Toburen

Most carpet cleaners are chronically disorganized. Steve has “been there-done that” and freely admits that his paperwork is still a mess. But even so he shares five steps on how to organize your office and just maybe your life …

Categories SFS Instructor’s Blog Tags efficiency, email marketing, office, production, social media for cleaning and restoration websites, time management, voicemail Leave a comment

When you help the client you help yourself!

by Steve Toburen

Move yourself out of the “just another carpet cleaner” trap by taking the initiative to help the client. Everyone will benefit.

Categories quickTIPS Tags add-on sales, carpet cleaning marketing, consulting assistance, customer cheerleader, education, garage floor cleaning, sales, stay beautiful maintenance program, training 2 Comments

How should we pay our first cleaning tech?

by Steve Toburen

A Buffalo, NY owner-operator muses on how to fairly pay his first full-time employee. Steve shares some important Compensation Principles …

Categories Steve's "Bleeding Hearts" Advice Column Tags carpet cleaning technician, commission, employees, hiring, motivating carpet cleaning technicians, payroll, recognition bonus 2 Comments

“Carefully Clean” technicians create Cheerleaders!

by Steve Toburen

No one wants your previous customer’s “issues” brought into their home. So keep your clothes problem (and lint/ fiber/ dander) free with this little TIP …

Categories quickTIPS Tags bath mats, booties, carpet cleaning marketing, Emotional Dynamics, first impression, health, hygiene, ID badge, lint roller, marketing, marketing to women, technicians, uniforms, wardrobe 3 Comments

Hiring the ‘right’ cleaning and restoration techs

by Steve Toburen

IF you are going to hire employees you must “do it right”. Steve shares one great tip on where to find them …

Categories quickTIPS Tags carpet cleaning technician, communication, employees, hiring, people skills, value added service 2 Comments

Get expert “local” marketing help

by Steve Toburen

Too many cleaning and restoration professionals flounder with managing their business due to the demands of NOW! So how can you stay on top of your marketing, strategic planning and your long range vision?

Categories quickTIPS Tags carpet cleaning business growth, consulting assistance, owner/operator, positioning, SCORE, small business networking 1 Comment
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