Steve Toburen 
Many times it is the small “extra details” that create Cheerleaders who will sing your praises. (Including those all-important reviews on the Internet!) Steve shares one easy-to-produce positive Moment of Truth.
California Dreamin’? This young carpet cleaner is focused on retiring young by dominating his commercial sector. We share some great SFS site resources and a few cautions along the way …
More and more customers are guarding their e-mail addresses like the entrance to Fort Knox. And who can blame them? Here is a guaranteed slam-dunk way to pry your client’s e-mail address out of them!
The facts are in- your customers will buy more when they can pay with a credit card. Plus you get virtually instant payment instead of having to bill the client. But how can you process credit cards without a fixed terminal? Steve borrows some great resources from an old friend …
The “social” aspect of sharing “likes” in Facebook is just a hi-tech, instant version of the “Customer Cheerleader” concept that SFS has been preaching for the last 14 years! So is your business tapped into the power of social media?
Consistency, Systems, Procedures… making it easy to do it right. Make a first-class arrival AND tactfully sell more services to EVERY single carpet cleaning customer.
A new Georgia carpet cleaner is worried about tackling the strange new world of Home and Trade Shows. Steve says Home Show marketing is great … IF you do it right! Here’s some tips …
Today’s cleaning industry employee wants more than just a paycheck. Steve shares ideas how to promote a fun-loving family atmosphere.
SFS Member Travis Popp reminds us to keep an eye on the details. Your company vehicles are a reflection of your cleaning and restoration company. Give them the respect they deserve with a simple and easy touch up.
A California carpet cleaner is “drowning in the details” of a commercial cleaning bid. How should a carpet cleaner calculate a really large commercial job? Steve helps him rescue what may be a “golden opportunity”.
A Chicago restoration contractor wants to get feedback from his customers. Steve explains why this is such a great idea and shares some resources that are free for the downloading right here on this site …
A Tampa carpet cleaner agonizes over whether to charge less for encapsulation instead of HWE with his truck mount. What factors should be weighed? Steve dives in with his favorite dentist analogy …
Many home owners are “stretching” their carpet cleaning frequency. Others are having less cleaned each time. “Forward schedule” to help your customers (and your cash flow!) with the Stay Beautiful plan.
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
When it comes to selling carpet protector “seeing is believing” and nothing works better than the Scotchgard “blotter demo”. Now one of our readers shares a great tip on how to make this time-tested sales presentation even better …