Steve Toburen 
Give that final boost to your restoration job with this elegant touch that truly is “fit for royalty”! Will the customer remember you and your fun antics? Definitely. Will they tell others about your services? IF you gave Value Added Service and then close the project with this “white glove” treatment, they will sing your praises from the roof tops!
Applying Scotchgard to customer’s carpets is very profitable. And yet most cleaners admit they should sell more carpet protector. Here’s a great sales tool.
Should I go with a franchise- yes or no? A huge question that faces a beginning carpet cleaner at the worst possible time- before they know anything about this industry! Fear no more as a would-be carpet cleaner in Nashville pops the franchise question to Steve …
How can you motivate your techs to use on-site marketing efforts? Steve shares how he super-charged his employees to place carpet cleaning door hangers
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…
There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.
A Little Rock carpet cleaner has FINALLY gathered up his courage to raise prices. But how to do it and when to tell his repeat customers has him stumped. Steve shares his patented 5 step system to raising prices …
Unsuspecting new carpet cleaners are still wasting time and money attending “sleazy snake-oil seminars”. (Sadly, the old “bait and switch” game doesn’t just happen in people’s homes!) So Steve gets nailed with the totally valid question, “What is SFS?” every day. He unloads right back in this passionate post. Steve also unveils the new “SFS Curriculum” page which supports his claims. See it for yourself in the top menu under “About SFS”.
The health and well-being of the home owner’s family is a huge motivation to have their carpets cleaned. So how should you (and your employees) treat the little ones in the house? Here are some great ways to put the kids (and their parents) at ease while you are cleaning the carpets …
We only put on eight “Strategies for Success” seminars per year and they all sell out early. But now SFS site readers are getting a sneak preview of next year’s dates. Please use it well and get your 2011 SFS plans made now. (Or you may still be able to sneak into a SFS in Chicago next month or St. Louis this October.)
Nothing strikes more terror into the heart of a carpet cleaner than a beautifully cleaned berber turning ugly shades of brown! A Tucson cleaner cries for help to Steve who passes the ball to Big Billy Yeadon, a genuine technical guru.
We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
It is just one of the cleaning industry’s “eternal questions”. Where is the “sweet spot” in compensating my employees? What is the simplest and most cost effective way to motivate technicians while still letting the company make a profit? Steve shares a few thoughts with a Richmond, VA carpet cleaner …
First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …
A Los Angeles Building Service Contractor is sick and tired of getting blamed for every unlocked door. Steve says he only has three options …