Cleaning a silk headboard spotted with oily makeup- a bad combination!
Big Billy Yeadon and Steve Toburen rush to the rescue as an Atlanta cleaner faces a difficult spot on an even more challenging fabric.
Pricing commercial cleaning with encapsulation vs. hot water extraction?
A Tampa carpet cleaner agonizes over whether to charge less for encapsulation instead of HWE with his truck mount. What factors should be weighed? Steve dives in with his favorite dentist analogy …
Forward schedule to make life easier for your repeat clients
Many home owners are “stretching” their carpet cleaning frequency. Others are having less cleaned each time. “Forward schedule” to help your customers (and your cash flow!) with the Stay Beautiful plan.
Encapsulation- what’s all the hype about?
Mention the word “encapsulation” and there is instant controversy. Some say “the only way to take my cleaning wand away is to pry it from my cold, dead fingers!” Other cleaners are delighted to use a unique and exciting method that gets rid of the competition. What is the real truth from “down in the trenches”?
How NOT to hire carpet cleaning techs!
Chuck Violand proves that the old saying, “The fish rots from the head down” is constantly proved true when it comes to how we hire new employees. Escape from the “employee revolving door” by avoiding the trap of “desperation hiring” …
Strategies for Success Seminar- October, 2010 (St. Louis, MO)
After 5 days of intense study and analysis, what do Jon-Don’s Strategies for Success attendees have to say? These class comments will raise your expectations.
Attention all cleaners- Go beyond Google Places
Big Billy Yeadon thought he was actually catching up on his social media skills as a member of Facebook, LinkedIn, and even Twitter. However, for cutting edge orientation he defers to social media marketing guru John Jantsch. Here are 5 ideas that cleaners can easily apply…
Throw in the towel and keep your phone ringing!
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
Ricko the Rhino Gets Some New Pals
Rhinos, elephants, and camels- Does this have anything to do with carpet? Click on through to see what a carpet cleaner can learn from Mohawk Industries’ marketing techniques. (Hint: Brace yourself…)
Strategies for Success Seminar- September, 2010 (Jon-Don Chicago, IL)
Owner-operators and large multi-employee cleaning and restoration operations came to Chicago looking for answers. Would Jon-Don’s Strategies for Success Seminar meet the task? These class comment excerpts speak for themselves.
Cleaning professionals- Can you improve your apology technique?
Should you say you are sorry even when it is not your fault? Southwest Airlines’ “recovery system” is just one of the many reasons why they are king of customer service AND make money as their competitors go broke. What does your company do when “it” hits the fan?
What can carpet cleaners learn from Honda?
Even with Honda’s high quality (and profits) their executives still aren’t happy. Why not? Chuck Violand explains and in the process you will learn a valuable lesson for your cleaning and restoration business …
A new twist on the oldy-but-goody Scotchgard “blotter card demo” …
When it comes to selling carpet protector “seeing is believing” and nothing works better than the Scotchgard “blotter demo”. Now one of our readers shares a great tip on how to make this time-tested sales presentation even better …
What products should I use for anti-allergy cleanings?
Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.
How does this quote make you feel?
Recently, I ran across a quote in a new book that really made me sit down and think about the meaning. The quote was from Abraham Maslow, famous for Maslows Hierarchy of Needs…