Bing for Cleaners & Restorers: Getting Started
Create a unified online presence with online directories. Bing can be a tremendous aid for you in marketing your services locally.
SFS Instructor’s Blog
The SFS / VAST team of Jeff Cutshall, Chuck Violand, Bill Yeadon and Steve Toburen share their insights into the best business practices and how you can make it alone in the Cleaning and Restoration Industry.
Will you “focus” on your people?
Chuck Violand asks some uncomfortable questions about misplaced loyalty to marginal employees. It is time to reflect on your people…
Should you play “Simon says” in business?
Water mitigation expert Ivan Turner shares why blindly following the crowd is dangerous. Plus he shares some innovative restoration marketing ideas learned from the late Sam Walton…
Foursquare for Cleaners & Restorers: Getting Started
Read on to learn how about Foursquare and how your disaster restoration, commercial/janitorial, or residential carpet cleaning service companies can take advantage of its online directory.
What is a true “Landing Page”? (And why should I care?)
Do you use landing pages for your online marketing? You probably should. Joe Burnich breaks down this buzzword into simple terms for the rest of us.
Stop “flogging” your best employees (Part 2)
To help you avoid inadvertently “flogging” the employees who pull the hardest in your company, here are a few questions to ask yourself.
Yelp for Cleaners & Restorers: Getting Started
Just what is Yelp? What are the Yelp pros/cons for the average cleaning or restoration company? Your SFS Team weighs in on how you can get started with this community reviews website.
Is a “texted” authorization legal?
Here is one “much better than nothing” solution to those late night water losses where no one is available to sign a contract or written authorization. Read on to save a lot of money on future losses…
Are you “flogging” your best employees? (Part 1)
Do you long for an employee who can “do it all”? Don’t be too hasty. Chuck reminds us that loading people up can backfire big time!
Can there be ‘strength in numbers’?
Steve reflects on where far too many hardworking business owners are in this industry AND how to get out of the “all alone” trap. And then if that doesn’t motivate you- what the heck is the “T-Bone Trap”?
Avoiding “Swarm Management” with a “good fit”- Part IV
Chuck winds up his series on “Swarm Management” by reminding us that generosity can doom your company. Instead, practice “tough love” by hiring based on the tasks ahead.
3 Big Mistakes Cleaners Make With Google Adwords
Industry web expert Joe Burnich reminds us that a great website doesn’t work without TRAFFIC! Google Adwords will put eyes on your site but it is up to you to make them profitable.
How to avoid “Swarm Management” – Part III
Need help getting organized (or staying so)? Here are a few questions to ask yourself if you fear Swarm Management has become part of your company.
Who’s going to pay for this emergency water damage job?
The property manager didn’t sign an authorization form for the emergency water damage work. Now what?
The causes of “Swarm Management”- Part II
As a company grows, it’s easy to lose control. If you aren’t careful the company morphs into a creature that nobody recognizes and is neither efficient nor a fun place to work at!