Steve Toburen answers pleas for help from carpet cleaners, mold remediation and fire and water damage restoration professionals. If you are starting a carpet cleaning business or an experienced small business person you will surely find practical advice here.
A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …
Way back in the 50’s Bo Diddley sang a song titled “Who Do You Love?” If Bo were around today he would change the lyrics to “Who Do You Trust?”
Everywhere you go and every commercial transaction you make should be examined with your “Customer Eyeglasses”. For example, notice what Steve took out of a recent (and very sudden) sojourn to Brooklyn, New York …
SFS Instructor Chuck Violand reflects on how to win your employee’s hearts in Part III of his “courtship” series …
We all have to get our feet wet and take that first plunge. However, getting started right can save you a lot of pain and aggravation. What pitfalls would Steve avoid if he was just gettin’ going? Take a look …
Steve waxes nostalgic when asked about his “success time-line” and then shares a few bone-headed mistakes he made over the years so you can avoid them!
It is so easy to get intimidated by the “big boys”. But Steve explains that there is a silver lining to this very scary cloud …
Market leaders cannot be everything to everyone. Different customers put different value on different things. Did Starbucks miss that idea in business school? Do they know something different about their customers? Or are they just desperate?
Cleaning the customer’s ceiling fan blades can benefit you in multiple ways …
In the “good ole days” (pre-recession) you could get by with casually checking the nice big number at the end of your monthly Profit and Loss statement and then pop a cold one! Not anymore. You now need to focus like a hawk on your WEEKLY financials. This Flash Report form will help …
This little nugget is a great reminder of how important the details are when Making the Cheerleader.
Help me out here, Steve. I want to show my gratitude to my customers who refer me. But money seems a bit tacky plus I don’t have any to spare right now! So how should I reward my Cheerleaders?
It is simple. Anyone over the age of five should realize that men and women are very different! Let me count the ways …
