Does your service “Rival” your competitors?
SFS columnist Ivan Turner can pull business (and life) lessons from the most unusual experiences. Today he focuses on the frustration of TRYING to pour dark, rich, life-giving coffee!
carpet cleaning marketing
Create Cheerleaders by respecting the home owner’s privacy
Inevitably home owners feel invaded and vulnerable with strangers working in their home. Reassure and calm their traumatized emotions by respecting their “most private spaces” …
Give your clients the “Illusion of Control”
Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …
Five bucks to get ‘started off right’ with home owners!
Here is a simple, easy and cheap QuickTIP that will reassure the home owner AND create a “moving billboard’ out of every one of your employees …
The importance of “trust” for carpet cleaners and restoration contractors!
Home owners are desperately searching for a carpet cleaner they can “trust”. So build their confidence by consistently reminding them that you are “trustworthy”!
The “Law of Leverage” brings plumber referrals!
Get plumbers to refer your water damage restoration services AND without paying them a penny!
Talk about Emotional Marketing!
As the rock and roll song goes “the best things in life are free.” And when it comes to marketing, good PR is “priceless.” Add human pathos and emotional content to the PR and you have reached the mountaintop!
Cleaning kid’s car seats creates Cheerleaders!
Many times it is the small “extra details” that create Cheerleaders who will sing your praises. (Including those all-important reviews on the Internet!) Steve shares one easy-to-produce positive Moment of Truth.
Keeping it all together: The Customer Information Kit
Consistency, Systems, Procedures… making it easy to do it right. Make a first-class arrival AND tactfully sell more services to EVERY single carpet cleaning customer.
What does your van say about your business?
SFS Member Travis Popp reminds us to keep an eye on the details. Your company vehicles are a reflection of your cleaning and restoration company. Give them the respect they deserve with a simple and easy touch up.
Forward schedule to make life easier for your repeat clients
Many home owners are “stretching” their carpet cleaning frequency. Others are having less cleaned each time. “Forward schedule” to help your customers (and your cash flow!) with the Stay Beautiful plan.
Throw in the towel and keep your phone ringing!
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
Ricko the Rhino Gets Some New Pals
Rhinos, elephants, and camels- Does this have anything to do with carpet? Click on through to see what a carpet cleaner can learn from Mohawk Industries’ marketing techniques. (Hint: Brace yourself…)
A new twist on the oldy-but-goody Scotchgard “blotter card demo” …
When it comes to selling carpet protector “seeing is believing” and nothing works better than the Scotchgard “blotter demo”. Now one of our readers shares a great tip on how to make this time-tested sales presentation even better …
Do you have a really killer guarantee?
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …