TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…
carpet cleaning marketing
TOP TEN #3- Develop “Tollbooths”
Quit leaving your clients dangling like ripe plums- ready to be plucked by an aggressive competitor. Instead, “pre-book” them for their next cleaning before you leave the job. Steve shares two ideas …
TOP TEN #4- Make MORE $$$ by “Booking LESS”
Most cleaners love an upcoming week crammed full of jobs right from the git-go. But Steve says there are several subtle traps in overbooking your technicians. Learn how you may “Make More Money” by booking fewer jobs per week …
TOP TEN “How to Make More Money” #6: Develop niche services
Quit competing against the far-too-COMMON “Clean Any Size Living Room, Dining Room and Hall for …” bozos. Instead, offer UNCOMMON “special niche services”!
PROFITABLE long term apartment accounts- guaranteed!
Learn one simple concept that will change forever how you view property management accounts! Steve begs you to PLEASE try this one!
Creating low-cost “little marketers”
Every carpet cleaner wants to make a great first impression and prepare the way for repeat sales. How can the customer’s children assist in this endeavor? Read on for a simple but effective tip.
Communicating your marketing message with emotions
The average cleaner and his client are more different than they are alike. Bill analyzes the emotions of the typical customer and what it means for you.
A lesson from dentists and quick-lube shops
Tired of “customer erosion” and vainly hoping your client will call you back next year? Steve says we can all learn from the dental profession!
Your best carpet cleaner “parting lines” …
It has been well stated, “Last said- first remembered.” Steve reminds us of the need to say goodbye with a flourish!
Moment of Truth Residential Carpet Cleaning Checklist
This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …
Getting maximum results from your comment cards
Getting customer feedback is vital for any business. Steve shares how you can get “maximum mileage” out of the time-honored Customer Comment Cards …
How should a carpet cleaning company answer the phone?
A Baltimore carpet cleaner has a new toy! A very sophisticated phone system with all the bells and whistles. But Steve reminds him that the basics still count …
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
Giving “options” means $$$ for YOU!
High pressure “bait and switch” tactics are not only unethical they are also bad business for the long term. So how can you increase your profits with “budget” customers? Try this “option” …
Love cleaning customers … and their dogs!
Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …