Cleaning up by “doing good”!
Restoration operations, building service contractors and carpet cleaning companies can all offer charitable efforts for the community. (And win a few new customers along the way!)
carpet cleaning marketing
Solid decisions- NOT “wishful thinking” (Part 3)
Can a small business owner be toooo optimistic in their view of future sales? You better believe it! Chuck warns us of the dangers in “gonna sales.”
Making your Photo ID badges even better!
Wearing a simple photo ID badge calms your first time client’s silent fears and is a great Moment of Truth. Now Steve weighs in on how to get even more traction out of ID badges!
How to recover from a service blunder
Here is a simple acronym “road map” for making unhappy clients into “Turbo” Customer Cheerleaders!
Words DO matter!
Words paint a mental image in the already stressed out mind of your residential client. So Steve shares some great “replacement phrases” for the negative word “spray”!
Cautiously addressing the client in her home
A female home owner is VERY nervous with unknown technicians working in her inner sanctum. Be aware of the clients need for control of the situation and you will “clean up” in residential carpet cleaning!
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
When does your over-the-phone sale start?
Instill in your office people that “The sale starts as soon as the phone rings.” Follow this five-step procedure to increase your phone-sales conversions.
Asking permission creates great Moments of Truth
You are a kind, generous person that delights in doing extra things for your clients AND at no charge. So why not get the credit for doing so and in the process create Cheerleader Customers? Steve shares a tip…
Always “do extra” but never do it “for free”!
Value Added Service is all about going the extra mile to make your customer happy. Here are a few options and tips on how to present your “no-charge” extras.
Do you PLAN your marketing?
Here is a two-page Marketing PLAN Checklist from your SFS team. Now you have something that 92% of your competitors are lacking- a Marketing PLAN!
Simply ‘apologize’ to get new clients!
You’ve probably heard of leaving a “door hanger” on each house to the side and on the three homes across the street. Now Steve walks you through a MUCH better twist on this venerable “Five Around” concept!
“Should I buy a marketing package?”
Before shelling out major cash for an oversold generic marketing kit, take a peek at these FREE cleaning & restoration resources that are at your disposal.
TOP TEN #1: “Make the Cheerleader”
Steve shares his #1 best way to Make More Money (MMM) at each job AND a list with 45 easy tips on HOW to MMM! Don’t miss this one!
TOP TEN #2- Make More Money by “Selling Less”
Home owners are wary of being high pressured with bait-and-switch tactics. So Steve suggests you promote ONLY your most profitable products and services…