Create a dramatic “before-and-after” contrast with this “Show and Tell” Demo to show the customer just how great their carpets will look after cleaning. Help your customer visualize the final results and you’ll always book the job! Steve takes you step by step through his “Show and Tell” process. More resources: Steve’s Special Report: Carpet … Read more
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
Use this weekly cleaning company finances report to get a snapshot of where you are and what is coming down the road.
Imagine getting your customer to bring up the “carpet protection” subject! Steve shares how to do this automatically and without the technician having to say a single word!
Steve does the old “good news/bad news” routine with an Australian carpet cleaner. But even Steve’s “tough love” is positive for this family run business…
Tweak how you hand over your business card and you will make your prospect feel “extra special”. (And this is always a good thing!)
Don’t be boring. Instead, design a biz card that people want to keep. Your card is your first introduction to everyone so make it count. Here’s how to do it…
Steve shares the many benefits of giving a free Lifetime Spotter bottle to every client. Plus giving away Lifetime Spotter means you’ll almost never make a free spotting call on your 12 Month “Spot and Spill” Warranty Scotchgard customers!
Your biggest challenge in residential? Homeowners “put off” their carpet cleaning! This “warranty” will get you the yearly cleaning.
So should you ALWAYS answer your phone 24-7? Steve says it all depends on the services you offer. So learn how to “sort” your incoming calls…
A Texas cleaner wants to expand into a neighboring city. Are “door to door” visits giving away Lifetime Free Spot Out the way to go?
When rainy/snowy/generally nasty weather arrives the residential cleaning cancellations start rolling in. Here is a “preemptive strike” to stop the madness.
Steve gives his quick review of what the Stay Beautiful program is and how it works. Use this program to 1) retain your customers, 2) maintain cash flow and 3) raise the value of your business.
Restoration operations, building service contractors and carpet cleaning companies can all offer charitable efforts for the community. (And win a few new customers along the way!)
Can a small business owner be toooo optimistic in their view of future sales? You better believe it! Chuck warns us of the dangers in “gonna sales.”