Moment of Truth Restoration Checklist

This restoration “Moment of Truth” checklist structures the job so that while your employees are doing the restoration work, they are also giving the home owner positive Moments of Truth.

Moment of Truth Residential Carpet Cleaning Checklist

This “Moment of Truth” checklist structures the job so your techs (and you!) can easily create a Cheerleader out of the home owner! Follow these simple steps …

How should a carpet cleaning company answer the phone?

A Baltimore carpet cleaner has a new toy! A very sophisticated phone system with all the bells and whistles. But Steve reminds him that the basics still count …

Give your clients the “Illusion of Control”

Home owners LOVE having sparkling, fresh, clean carpets. But they HATE actually having the work done! No one likes having strangers working in their “inner sanctum”, their home. Calm your client’s fears by empowering them with these “Illusion of Control” TIPS …

Create Customer Cheerleaders by making friends with their children …

The health and well-being of the home owner’s family is a huge motivation to have their carpets cleaned. So how should you (and your employees) treat the little ones in the house? Here are some great ways to put the kids (and their parents) at ease while you are cleaning the carpets …

Avoiding problems with multiple carpet cleaning price promotions …

Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …

How I promoted my carpet cleaning business at my BNI group by ripping Steve Toburen’s stuff off!

They say “imitation is the sincerest form of flattery”. If so, SFS member Dave Pastor very “sincerely” likes our SFS Director of Training. Read how Dave blew away his local BNI group by sharing a few key SFS ideas. Then learn how you can use these same concepts in your company. (Even without attending SFS!)