The ‘why’ of business vehicle signage…
Marketing is a hot topic. And rightly so! What part should your vehicle signage play in your overall plan? Steve shares some valuable principles.
Steve Toburen
The life you save may be your own! (Or your customer’s life!)
Any death is a tragedy. But when people are killed from blowing off basic safety rules it is just so maddeningly senseless. Avoid this dangerous gas …
Winter safety reminders BEFORE the snow hits!
Always give priority to winter safety! No matter how busy your cleaning schedule you still must work safely and efficiently.
Book winter work now to stay busy all year round
Don’t do just one thing- use Massive Action by doing many different strategies all at the same time to stay busy all year round!
STOP making business decisions ’emotionally’!
Build your company based on the emotions of your customer but… NEVER make business decisions emotionally!
The SFS ‘3-Legged Stool’ Business Model
Let’s analyze the three synergistic ‘legs’ (business sectors) I recommend in SFS training.
The Good, the Bad and the Ugly of Residential
Residential carpet cleaning is the toughest money in our industry! And yet it is the typical starting point for most into the Cleaning and Restoration industry. (Including me!)
How do I set up a compensation plan?
It’s a classic question with a twist. Steve shares his favorite compensation factors to take into account regardless of how complex the situation.
Cleaned and restocked vans… ALWAYS!
What do your technicians hate doing? My company’s point of pain was keeping service vehicles restocked … find a solution to keep your company progressing.
Why (and how) you should support your ‘front line technicians’
The tech takes the brunt of responsibility in winning Cheerleaders. How can your office staff better support your technicians?
Encourage teamwork with ‘a day on the truck’
Boost teamwork between office staff and your front line cleaning technicians. Bring peace to your residential cleaning or restoration company by switching jobs for the day …
Why ‘not knowing something can’t be done’ can be a good thing!
HOW can you calmly make wise and balanced business (and life) plans going forward? Here’s 9 introspective points to ponder on:
Your two word sales objection busting reply!
How can you “cuddle up” to a difficult, almost hostile prospective client? Respond to their sales objection with “Verbal Judo”!
Never ‘accuse’ your prospect of having a “problem”!
Steve shares one word to never use with a customer along with a reminder on a much more neutral and less “accusatory” phrase.
Kudos to a great Seattle SFS: ‘Business Transformation’ Group!
A big shout out to our August, 2019 SFS: Business Transformation graduates- you folks were seriously focused!