How’s that for a headline? Did it perk your interest? It should as it used two rules for writing headlines: 1) get self interest in your headline and 2) use a question. But this post is not about headlines. It is about Influence …
An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!
Learn how to sell and set up regular commercial contract cleaning accounts. Download Big Billy Yeadon’s ideas on how to develop these essential commercial maintenance programs.
One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients. Steve helps him realize he has already sub-consciously decided …
OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …
Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.
Nobody likes misunderstandings or arguments and especially with a testy customer who feels like she has been “betrayed” on her carpet cleaning pricing. Here is a very simple way to keep all your advertised price promotions straight and heading off ugly confrontations before they start …
Chuck loves sailboats and he loves business too! So it is only natural that he would draw parallels between the two in when teaching the opening day of Jon-Don’s Strategies for Success. For example, Chuck says that money and sales are the “wind” that not only move your business forward but even help keep it afloat …
As Chuck reflects on how the typical carpet cleaning or restoration business is much like a boat he focuses on your business wind- MONEY! No money? Then as a business you are “dead in the water”. A simple concept? Yes. But at times agonizingly difficult to implement. Read on for Chuck’s meditations …
Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?
All of us brag about our “imagined percentages” of repeat clients. Comments like this are common at every SFS seminar: “Yeah, over 90% of my clients are repeat business.” But honestly, have you ever put a magnifying glass on this claim? (Steve confesses he was guilty of this empty bragging too!) One very capable SFS member did and here is what they found out …
Does panic strike your cleaning company when the phone rings? Or even worse, have you lost your “sense of urgency” on the phone? Read how one multi-truck SFS graduate deals with the phone …
This probably won’t come as a surprise but the Yellow Pages are dead! So what tools can you use to fill the gap? Do NOT fall prey to the YP rep when she says “Can you exist a full year without any customers?” Options exist that will replace the YP and do a much better AND cheaper job at the same time …
One perplexed cleaning newbie confesses that pricing is just one big confusing mess. Steve shares a few quick principles on setting prices and gives a “charge more” pep talk at the same time …
Google’s motto is “Do No Evil”. They should add a subtitle: “Do Plenty of Good”! Google continues to bring out free tools to improve the productivity of carpet cleaner’s websites everywhere. Bill Yeadon shares the tools you need to level the playing field …