Many times your job applicants aren’t liars. However, they may be “overly optimistic”. Other times they may be simply clueless! This is bad enough when hiring a new technician. But it can be disastrous for your carpet cleaning business when you take a managerial applicant’s previous work experience at face value …
Cleaners and restorers can learn a lot about how to run their operations from the legendary Walt Disney. After 55 years, Disney continues to be the most visited place in America. As with so many other things in life, it is focus on the little things that makes the difference …
A variety of ideas on how to improve your facebook business page.
Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …
Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.
A Tennessee carpet cleaner wants more cleaning work but isn’t quite ready to take the door-to-door plunge. Steve gives him some perspective on his time management …
Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …
After an extended absence from our industry an independent cleaner is looking to get back in the game. He’s looking for a shortcut to success but as usual Steve tells it like it is …
Are you enjoying the lifestyle benefits of living in the countryside? GREAT! This small town carpet cleaner asks, “Can I build a ‘real business’ in a market base of only 30,000 people?” Steve shares how he did it …
How’s that for a headline? Did it perk your interest? It should as it used two rules for writing headlines: 1) get self interest in your headline and 2) use a question. But this post is not about headlines. It is about Influence …
Before you get the answers let me explain the purpose of the quiz. It ultimately comes down to the term “anchoring”. What is “anchoring” and how does it affect the structure of your cleaning prices? Read on …
College can be a wonderful gift and a great opportunity. OR it can be a four, five or six year party that wastes time and money. After reading a New York Times article Steve reflects on today’s cleaning workforce …
Here is a simple 3 question quiz that will help you understand how people buy your carpet cleaning services. Please contribute your answers and then we’ll analyze this pricing/buying topic on a deeper level …
Five days of concentrated attention on the basics of finances, marketing, infrastructure and Value Added Service for carpet cleaning and restoration businesses can do wonders. Just see what these 38 cleaners had to say about their experience last week.
An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!