We seldom focus on carpet cleaning equipment or cleaning techniques in SFS except when it helps us introduce the Holy Grail of “consistency” with employees working in the customer’s homes …
We all love to point the finger at other people’s mistakes. Steve just re-discovered a doozy that put a real “dummy” in a wheel chair for life. Why? Because he refused to learn anything from a previous boneheaded blunder. And then we come back to you …
It has been well said, “The fish rots from the head down”. And so it is both with the captain of a ship and YOU heading up your cleaning business. As the owner or manager you should look deep within you BEFORE you transition into a larger business model. If you don’t, just like a ship captain that is “over his head” you may be putting innocent lives at risk! Listen to Chuck …
An experienced Omaha area carpet cleaner is in danger of letting his quest for “time efficiency” threaten the all important personal relationship with his cleaning customers he has worked so hard to develop. Steve searches for the productive middle ground …
If you are looking for a leg up on the competition (especially in the regular contract commercial carpet cleaning field) just use Shaw Carpet’s MAC learning site to expand your cleaning knowledge. Bill Yeadon shares the details here …
Cleaning professionals from all over the northeast part of the United States and Canada dedicated 5 entire days to improving their carpet cleaning and restoration businesses. Instead of focusing on just equipment and supplies they dug down deep into essential business practices and their application for the cleaning industry. Check out what they had to say …
As carpet cleaning or restoration operation owners we love to bellyache about how “you can’t find good people anymore”! But as Chuck Violand explains, could it be that the fickle finger of guilt points more at us as small business owners and our abdication of our responsibilities as the skipper to develop our crew? Read on …
What do Rock & Roll, Toto, and Facebook have to do with your cleaning business? Value conscious customers!! Big Billy Yeadon advises carpet cleaners to keep an eye on their company image in this new economic climate. So how and what are you contributing to your community?
It makes a lot of sense to start your cleaning or restoration business out of your house. However, sooner or later you will be faced with the question of “when should I stop storing all these cleaning chemicals and equipment in my garage?” Steve waxes nostalgic …
One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients. Steve helps him realize he has already sub-consciously decided …
What type of employees do you want? Easy, you say, “The very best!” Not so fast here. Chuck Violand shares how the size of your company will determine the profile of the employee you want to go “sailing” with you on some very choppy cleaning business seas!
OK, a good marketing strategy trivia question for all you carpet cleaners. Which sound associated with a brand name is rated #1 in the world? Most of you hear this sound several times a day. Have everyone in your family guess and then we’ll see who wins …
Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.
How do you sum up life in one paragraph? Does it even remotely involve your truck mount, pre-spray, cleaning solution or other cleaning equipment? We sure hope not! Brian Dyson of Coca Cola has done a very nice job of helping everyone (carpet cleaning and restoration professionals included) keep focused on the really important things in life …
True or false- “Every penny counts when you are a brand new carpet cleaner.” Steve’s answer to a neophyte North Carolina, new to carpet cleaning, may surprise you. Here’s a hint: the cleaning chemical supplies you buy are not the most important factor …