We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
It is just one of the cleaning industry’s “eternal questions”. Where is the “sweet spot” in compensating my employees? What is the simplest and most cost effective way to motivate technicians while still letting the company make a profit? Steve shares a few thoughts with a Richmond, VA carpet cleaner …
Do you ever feel like you are leading the troops in a daily war? Chuck Violand brings up that your soldier employees need much more than a pay check. They need emotional support and comfort. How can you deliver? One great way is with FOOD!
First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …
A Los Angeles Building Service Contractor is sick and tired of getting blamed for every unlocked door. Steve says he only has three options …
Most readers of this web site are great carpet cleaners and even better people! (After all, every single site contributor on here comes from the cleaning industry!) But as a group, carpet cleaners’ marketing skills stink! Big Billy Yeadon offers some “Duct Tape” to patch up your marketing techniques …
Do you “fritter away days”? Chuck Violand fights this tendency to waste time. Read here Chuck’s musings on how to avoid this destructive habit and live your life to its full potential.
Is massive discounting the answer for your carpet cleaning company in this challenging economy? Isn’t it better to take in cheap work than to have no work at all? Let’s take a lesson from the Border’s book chain …
VAST instructor, Jeff Cutshall, not only will dramatically improve your technician’s attitudes and actions in the customer’s home- he also runs his own commercial carpet cleaning business. Jeff shares how his company has cleaned up big time with “encapsulation” and just why you should get on board …
Regular cash flow, your very own production schedule, a steadily appreciating asset and best of all … less interaction with an at times difficult and demanding residential customer. So what’s not to like? Will this carpet cleaner’s dreams of profit in commercial maintenance work be fulfilled? Steve Toburen gives his prognosis …
Sometimes “simple is best”. This tip will only cost you a few bucks but may save you hundreds of dollars in carpet cleaning chemicals cost. Read on …
There is a very thin line between “controlled delegation of authority”(good) and “total abdication of responsibility”(bad)! Chuck Violand has been reflecting on this struggle as he engages in his favorite hobby- baking bread!
It is the “unspoken dread” among cleaning professionals. Sure, we make a lot of money and have all the toys. But many carpet cleaners worry about ever achieving true financial independence while they are still young enough to enjoy it! Steve Toburen shares how he retired from full time business at the age of 38 by giving readers two great links and one even more important date in Las Vegas next September …
Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …