Feature your “Turbo Cheerleaders” online!
Many restoration and cleaning professionals struggle creating fresh, effective content for their websites. So why not tap into your client’s 5-star reviews?
Buying a business versus “starting from scratch”?
Believe it or not, many folks from “outside” think this is an industry worth investing in. Steve shares a little start-up advice with one budding carpet cleaning entrepreneur …
Banning the “E-word”- Help your prospective customers focus on more than price!
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
Commercial Sales Wardrobe
How you dress influences how others view you and how you view yourself. There are few rules. See what works for you.
Beware of “Heightened Awareness Syndrome”
It drove me absolutely nuts when my company was blamed for the customer’s pre-existing problem(s)! However usually they (and I) were innocent victims of a weird psychological phenomenon I’ve dubbed … “Heightened Awareness Syndrome”! (HAS)
Worried About Unemployment Claims …
So what if your “on-call” workers decide to file for unemployment? Steve can’t (won’t) give legal advice but as usual he has a few observations. After all, when does he not have an opinion!
Always “plant a seed” before leaving…
Sure, you will hit “rejection”. Expect it! But don’t give up easily! First, “smoke out” their true objection and try to get to “yes”. Then is you still can’t close the deal leave the door open…
A “Disloyal” Cheerleader?
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
Words you hate to hear: “Oh… is that all? I thought it would be MUCH more!”
“Consultant selling” means morphing yourself from being a desperate salesperson into a “concerned consultant”. So now you and your client become a team searching for a practical solution to a shared challenge.
Just starting and a bit scared …
Let’s see if we can help a “new boy” in Reno. He started out on the right track by picking a great industry IF he “does it right” …
A simple card to warn (and soothe) your carpet cleaning customer
Even slightly damp carpets can leave a bad impression on the homeowner. (Even worse if they slip and fall!) Use this simple TIP to create a positive Moment of Truth out of a slippery situation!
Steve, I’ll take anything …
When your starting out, any work is a blessing. Read Steve’s advice to one sub-contractor.
Build a photo album of your most “dramatic” work
Talk is cheap- seeing is believing. Use a photo album to help your new clients “pre-visualize” your services, and the final result in their home.
Should I hire techs for carpet cleaning or just go it alone?
Steve focuses on what is probably the most common and certainly most agonizing question facing carpet cleaning owner-operators …
Be a neighborhood “Good Guy”!
Display your generosity and at the same time allow your preferred market base to get a glimpse of your awesome carpet cleaning skills and your Value Added Service!