Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
Search out your Restoration Customer’s concerns
On a Restoration Job keeping the peace comes first. See how a house plant can help you achieve this.
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
How to get positive online carpet cleaning reviews
Imagine the power of a “Cheerleader on steroids” that instead of referring 5 or 6 friends actually will sell your services to thousands of strangers! Learn here how you can tactfully promote online reviews …
Hungry for Commercial Accounts?
Commercial cleaning accounts done on a monthly basis can be very profitable.
Creating Cheerleaders through courteous driving …
Today, right now thousands of negative Moments of Truth are being created by thoughtless carpet cleaning technicians recklessly speeding on the way to their next job! Don’t let your people be among them …
High or low pricing- which way to go?
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
Efficiency and safety through labels
Put your Customer’s Eyeglasses on for this gem of how to improve your Technicians efficiency and the impression your customer takes away…
Sick and Tired of PRICE, PRICE, PRICE in Milwaukee
How to help Commercial sales perspectives focus on something other than the price.
Turn a “cold call” into a “warm call”
Everyone preaches the need to do “cold calls” to get regular commercial accounts. And yet we dread cold calls so they don’t get done. Steve shares a neat tip on how to transform these dreaded visits into “warm calls”.
Welcome to a great industry …
Steve reminisces about his start in the Cleaning and Restoration Industry many years ago. He offers both new and experienced owner/operators his advice for success.
Dealing with the “How much?” question…
Don’t get tripped up with price quotes, keep the conversation going with my two-step “How much?” reply. Here’s how it works…
What is “great customer service”?
Everyone talks about it- but what exactly does “great customer service” consist of? After 40 years in the industry Steve shares his take on the question …
Motivate your cleaning employees with a weekly contest for Scotchgard “up-sells”!
Business needs to be about more than just making money. Simply put, your carpet cleaning employees need fun in their work day and what is more fun than a good-natured competitive contest?
Perplexed in Springfield
Far too many carpet cleaners are totally ignorant of basic accounting and even worse job costing principles. For example, read on …