Letters for Commercial?
Slow months can bring a cash crunch. How can a cleaning company best market to commercial accounts?
Steve’s “Bleeding Hearts” Advice Column
Steve Toburen answers pleas for help from carpet cleaners, mold remediation and fire and water damage restoration professionals. If you are starting a carpet cleaning business or an experienced small business person you will surely find practical advice here. More about Steve.
How can I reach out to my “straying” carpet cleaning clients?
A Wisconsin carpet cleaner has been looking for an “excuse” to call his tardy booking customers. Steve shares a great way to reach out to your clients and at the same time create a positive Moment of Truth …
How soon can I “escape” my carpet cleaning business?
An Alabama carpet cleaner is looking down the road 15 years or so and fretting, “How am I going to ‘get out’?” Steve says “Good for you”. Every carpet cleaning business should be managed for its eventual sale. The recipe follows …
What is the survival rate of new carpet cleaning start-ups?
A Maine cleaning professional frets about the survival rate among carpet cleaning start ups. Steve never did and explains why you don’t need to worry about other people’s “survival rate” else either …
What to do with the tables and chairs in restaurant carpet cleaning?
Restaurant tables and chairs- the bane of every carpet cleaner! Steve dishes out the secrets to how his company very profitably cleaned over 50 restaurants every month PLUS one BIG commercial cleaning NO-NO to avoid!
Will incorporating protect me legally?
So should you incorporate to protect personal assets? We can’t say as a) no one here is an attorney PLUS b) we don’t know your personal situation. But a few thoughts …
Profits in Trauma?
There are many ways to diversify in the cleaning industry. Trauma cleanup is one of the more challenging options. See what it takes to get into the trauma cleanup business.
Is there a down-side to the “Five Around” door hanger concept for carpet cleaners?
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
Hungry for Commercial Accounts?
Commercial cleaning accounts done on a monthly basis can be very profitable.
High or low pricing- which way to go?
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
Sick and Tired of PRICE, PRICE, PRICE in Milwaukee
How to help Commercial sales perspectives focus on something other than the price.
Welcome to a great industry …
Steve reminisces about his start in the Cleaning and Restoration Industry many years ago. He offers both new and experienced owner/operators his advice for success.
What is “great customer service”?
Everyone talks about it- but what exactly does “great customer service” consist of? After 40 years in the industry Steve shares his take on the question …