‘Careful Cleanliness’ pays off for contractors!
It’s all about how the customer FEELS about you and homeowners LOVE “clean”. That includes your vehicle, equipment, employees and YOU!
carpet cleaning marketing
Tuning up your ‘Front Door Routine’
So you’ve arrived on time, introduced yourself and you’re even wearing your photo I.D. badge. Now what?
‘Atone for your sins’ with a Gift Card!
A lifetime customer is worth thousands in repeat business and referrals! Do more than “fix the problem”, win points with a gift check.
Never give up on a phone prospect!
Instead of meekly giving up when your prospect says, “Let me check with my husband/ wife/ boss” etc. you reply…
Can I help others AND my company at the same time?
What factors should a California cleaner consider before helping out his local food bank? Steve offers his insights.
The why and how of ‘less’…
3 concrete recommendations to make the best use of short attention spans.
Closing the sale with Steve’s 3-step ‘AFO’ sequence
Steve offers his favorite 3 step “closing the sale” technique. Try it for a few weeks … what do you have to lose? Give it a try!
Your ultimate networking tool!
Networking is much more than endlessly repeating your ‘elevator speech’ at Chamber cocktail parties. Steve shares his favorite networking tool.
How to put real estate agents and mortgage brokers to work for you!
Use a gift card to offer a flexible way to gain new customers while motivating strategic partners to refer your services. Everybody wins!
Use a ‘Winter-time-excuse’ to ‘reach out’ to your clients.
Need work fast? Grab previous customers attention (and money!) without appearing “desperate”.
Surviving the upcoming “Dark Days” of winter!
Show appreciation to your commercial clients by making them look good to their employees AND give yourself a “burst of business” in your slow residential months of January, February and March.
How to make your clients feel ‘special’!
Use these techniques to share your cell phone number, make people feel special and get them to call you.
Expand your network of business contacts
It’s really very simple. “Friends do business with friends.” Here is a tip on how to expand your “referral network”!
Why (and how) you should dramatically increase your ‘marketing funnel’!
Marketing really is a game of numbers. Your goal? To constantly increase the amount of people who immediately think of your company when a need arises.
How to STOP ‘Customer Erosion’!
Cultivate residential contract maintenance programs to maintain cash flow and capitalize on your marketing efforts. Keep those customers!