‘Clean up’ BIG TIME with Spring Home Shows!
Win new customers at Spring Home Shows. Steve shares multiple tips to get the best return for your efforts at trade shows this spring.
carpet cleaning marketing
The ‘why’ of business vehicle signage…
Marketing is a hot topic. And rightly so! What part should your vehicle signage play in your overall plan? Steve shares some valuable principles.
Book winter work now to stay busy all year round
Don’t do just one thing- use Massive Action by doing many different strategies all at the same time to stay busy all year round!
Your two word sales objection busting reply!
How can you “cuddle up” to a difficult, almost hostile prospective client? Respond to their sales objection with “Verbal Judo”!
Home owners love technicians who love pets!
You can’t go wrong focusing on customer’s kids and pets. Steve shares how he programmed in some “pet positive” Moments of Truth into his technician’s daily routine …
The ‘why and how’ of avoiding NEGATIVE Moments of Truth
Negative moments of truth kill word of mouth marketing. Start creating cheerleaders today by avoiding these mistakes.
‘Careful Cleanliness’ pays off for contractors!
It’s all about how the customer FEELS about you and homeowners LOVE “clean”. That includes your vehicle, equipment, employees and YOU!
Tuning up your ‘Front Door Routine’
So you’ve arrived on time, introduced yourself and you’re even wearing your photo I.D. badge. Now what?
‘Atone for your sins’ with a Gift Card!
A lifetime customer is worth thousands in repeat business and referrals! Do more than “fix the problem”, win points with a gift check.
Never give up on a phone prospect!
Instead of meekly giving up when your prospect says, “Let me check with my husband/ wife/ boss” etc. you reply…
Can I help others AND my company at the same time?
What factors should a California cleaner consider before helping out his local food bank? Steve offers his insights.
The why and how of ‘less’…
3 concrete recommendations to make the best use of short attention spans.
Closing the sale with Steve’s 3-step ‘AFO’ sequence
Steve offers his favorite 3 step “closing the sale” technique. Try it for a few weeks … what do you have to lose? Give it a try!
Your ultimate networking tool!
Networking is much more than endlessly repeating your ‘elevator speech’ at Chamber cocktail parties. Steve shares his favorite networking tool.
How to put real estate agents and mortgage brokers to work for you!
Use a gift card to offer a flexible way to gain new customers while motivating strategic partners to refer your services. Everybody wins!