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carpet cleaning marketing

Use a ‘Winter-time-excuse’ to ‘reach out’ to your clients.

by Steve Toburen

Need work fast? Grab previous customers attention (and money!) without appearing “desperate”.

Categories quickTIPS Tags carpet cleaning marketing, FREE Lifetime Spotter, increase sales, marketing, phone sales, production, slow season, Spot and Spill warranty, Spot-Out, telephone formats, winter season Leave a comment

Surviving the upcoming “Dark Days” of winter!

by Steve Toburen

Show appreciation to your commercial clients by making them look good to their employees AND give yourself a “burst of business” in your slow residential months of January, February and March.

Categories quickTIPS Tags carpet cleaning marketing, increase sales, maintenance contract commercial cleaning, residential carpet cleaning, sales, slow season, winter season 10 Comments

How to make your clients feel ‘special’!

by Steve Toburen
write cell phone number business card

Use these techniques to share your cell phone number, make people feel special and get them to call you.

Categories quickTIPS Tags business cards, carpet cleaning marketing, cell phones, communication, first impression Leave a comment

Expand your network of business contacts

by Steve Toburen
save business cards

It’s really very simple. “Friends do business with friends.” Here is a tip on how to expand your “referral network”!

Categories quickTIPS Tags business cards, carpet cleaning marketing, commercial, commercial cleaning business resource, community, first impression, marketing, sales Leave a comment

Why (and how) you should dramatically increase your ‘marketing funnel’!

by Steve Toburen

Marketing really is a game of numbers. Your goal? To constantly increase the amount of people who immediately think of your company when a need arises.

Categories quickTIPS Tags carpet cleaning marketing, ID badge, neighborhood sales, signage, trade shows, uniforms Leave a comment

How to STOP ‘Customer Erosion’!

by Steve Toburen
residential contract cleaning

Cultivate residential contract maintenance programs to maintain cash flow and capitalize on your marketing efforts. Keep those customers!

Categories quickTIPS Tags carpet cleaning marketing, maintenance contract residential cleaning, repeat carpet cleaning customers, sales cycle, stay beautiful maintenance program Leave a comment

New protector promo videos!

by Steve Toburen

Want to sell even more protector? Use these tools and sign the customer up for a 12 month warranty.

Categories quickTIPS Tags additional cleaning services, carpet cleaning marketing, increase carpet cleaning ticket total, marketing carpet protector, scotchgard, scotchgard demonstration, scotchgard sales, Spot and Spill warranty, video clip Leave a comment

How to convince impatient callers to leave a message

by Steve Toburen

Your callers don’t want to wait for a return call. So in your phone message you must “sweeten the pot”! Here is how to do it…

Categories quickTIPS Tags carpet cleaning marketing, discounts, phone sales, Symbolic Atonement, telephone, telephone formats, voicemail Leave a comment

Step-by-step BEFORE you knock on the door!

by Steve Toburen

You must control the “company routine” you (and your techs) have with each client. Because customers LOVE consistency!

Categories quickTIPS Tags carpet cleaning marketing, carpet cleaning presentation, cell phones, hygiene, ID badge, in the home script, infrastructure, marketing, parking service vehicle, procedures, smile, systems Leave a comment

How to market cleaning and restoration services

by Bill Yeadon

This form will start you on designing your very own “Marketing Plan”. Even better, Bill Yeadon will review and comment on your completed Check List- for FREE!

Categories quickFIXs Tags Bill Yeadon, carpet cleaning marketing, carpet cleaning marketing strategies, checklist, competition, goals, marketing plan, planning, positioning Leave a comment

A clipboard gives you “Instant Respect”!

by Steve Toburen

Create positive client feelings right from the git-go with a simple clipboard. Small touches like this display a “Sense of Urgency” and communicate security to the client.

Categories quickTIPS Tags carpet cleaning marketing, consulting assistance, customer interview, emotions, first impression, Illusion of Control, moment of truth, sales, sense of urgency, water damage restoration Leave a comment

Seven words that book more jobs!

by Steve Toburen

What is of special concern? By focusing on what is “special” to your prospective client you seal the sale and create a future Cheerleader for your company.

Categories quickTIPS Tags carpet cleaning marketing, customer concerns, customer eyeglasses, customer interview, Emotional Dynamics, first impression, improve carpet cleaning sales, increase sales, inspections, listening skills, new carpet cleaning customers, sales 1 Comment

First impressions last!

by Steve Toburen

Yep, relationships are forged (or lost) based on their first impressions (30 seconds). Now let’s get down to your business…

Categories quickTIPS Tags carpet cleaning marketing, elevator speech, first impression, relationships Leave a comment

How to create repeat customers

by Steve Toburen
create repeat customers

Repeat customers are the goal of any efficient business. What is your first step in creating repeat sales? Steve shares an often overlooked answer.

Categories quickTIPS Tags carpet cleaning marketing, forward scheduling, FREE Lifetime Spotter, phone script, repeat carpet cleaning customers, value added service Leave a comment

Can you sell protector even BEFORE they call you?

by Steve Toburen

You can sell protector without high pressure sales techniques. Start with making multiple attempts to inform the customer about their options.

Categories quickTIPS Tags additional cleaning services, carpet cleaning marketing, marketing carpet protector, marketing scotchgard Leave a comment
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