How to “pave the way” for your Technicians
Pre-orient your customers on what to expect while also giving them Additional Service Options.
carpet cleaning marketing
Develop “Referral Partnerships”
Referral partnerships with individuals or companies that serve your prospective clients gives you a boost that traditional marketing just can’t reach.
Use this residential maintenance program for “guaranteed” clients!
Small companies can enjoy large monthly cash injections thanks to a successful residential maintenance program. Boost your cash flow with “Stay Beautiful”.
Forward Scheduling fills your schedule a year in advance!
Forward Scheduling increases your customer’s cleaning frequency AND boosts your bottom line? We offer 4 tips to increase your repeat customers.
Why (and how) to get repeat business …
Repeat business boosts your sales at a discounted marketing cost to you. Steve offers 3 tips to make it happen.
Do more cleaning while you are already on-site!
One of Steve’s favorite ways to add value and make more money on each job.
Back to Basics with “Service Systems” (part 2)
Service Systems “make it easier to do it right than to do it wrong” for you and your techs!
Get your staff up-to-speed on Insureds NOW!
IF your techs treat a devastated home the same as they do a normal residential cleaning then they will create “a disaster for your company”!
Should you “up-sell”?
Steve doesn’t like the word up-sell. But he definitely likes the idea of making lots of profit from Additional Service Options. Here’s are some pointers…
Apple is entering the local search marketplace!
How you decide to care for your online marketing needs is up to you. Just don’t put up your website and then go on “auto-pilot” and ignore big changes.
You be nice to me and I’ll be…
In business you can feel good about generously giving to others and yet ALSO be well-compensated in return. It’s called reciprocity.
Words are so very powerful!
The phrases you (and your employees) use with the client can define you as a true professional.
How to improve your videos
Your customer’s biggest challenge? Choosing a cleaning or restoration contractor when they can’t “try on” your work BEFORE you perform it in their home or business.
“Assuming” can be a good thing
Keep a positive attitude to transform your conversation with a prospect into more of a “logistical consultation” than a sales call.
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!