Back to Basics with “Service Systems” (part 2)
Service Systems “make it easier to do it right than to do it wrong” for you and your techs!
carpet cleaning marketing
Get your staff up-to-speed on Insureds NOW!
IF your techs treat a devastated home the same as they do a normal residential cleaning then they will create “a disaster for your company”!
Should you “up-sell”?
Steve doesn’t like the word up-sell. But he definitely likes the idea of making lots of profit from Additional Service Options. Here’s are some pointers…
Apple is entering the local search marketplace!
How you decide to care for your online marketing needs is up to you. Just don’t put up your website and then go on “auto-pilot” and ignore big changes.
You be nice to me and I’ll be…
In business you can feel good about generously giving to others and yet ALSO be well-compensated in return. It’s called reciprocity.
Words are so very powerful!
The phrases you (and your employees) use with the client can define you as a true professional.
How to improve your videos
Your customer’s biggest challenge? Choosing a cleaning or restoration contractor when they can’t “try on” your work BEFORE you perform it in their home or business.
“Assuming” can be a good thing
Keep a positive attitude to transform your conversation with a prospect into more of a “logistical consultation” than a sales call.
Making the Cheerleader- EASILY!
Give your workers a Service System (a SCRIPT!) to consistently guide the transaction’s Moments of Truth!
“Differentiate” your company with videos
Host videos on your website so prospects can SEE what your company will be doing in their home or business.
Alpha talk
There’s an epidemic of Beta Talk in business today and I think it’s hurting rather than helping.
Show me the money! – 1
After you finish the job your customer now has “possession” of your completed service. BUT they also still “have your money”! How does a cleaner get paid … ?
How to “clearly define” everyone’s expectations!
Someone always “owns the problem”! And if you didn’t create the problem you for sure don’t want the blame…
Can you negotiate DOWN while keeping your profits UP?
I often made MORE net profit on the smaller job! Here’s how …
How to deal with a ‘Procrastinating Prospect’
The “Let me check with…” response is usually an “evasion tactic” to avoid the more accurate (but extremely adversarial) customer reply, “You are waaaaaay more expensive than the other guys!” What should you do?