Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …
Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.
Outside of arguing about the best truck mount (which invariably is owned by the person talking) there is nothing that causes more disagreement among carpet cleaners than “how to price” the job. My take? They all work! Let me explain why …
Are you enjoying the lifestyle benefits of living in the countryside? GREAT! This small town carpet cleaner asks, “Can I build a ‘real business’ in a market base of only 30,000 people?” Steve shares how he did it …
We all love to point the finger at other people’s mistakes. Steve just re-discovered a doozy that put a real “dummy” in a wheel chair for life. Why? Because he refused to learn anything from a previous boneheaded blunder. And then we come back to you …
If you are looking for a leg up on the competition (especially in the regular contract commercial carpet cleaning field) just use Shaw Carpet’s MAC learning site to expand your cleaning knowledge. Bill Yeadon shares the details here …
One wanna-be entrepreneur asks Steve what to watch out for in buying a carpet cleaning business. Steve’s answers may surprise and shock you. If so, they may be just the wake up call you need to successfully sell your company in the future …
Can your home-based or small cleaning and/or restoration business compete with the big boys? A lot depends on your telephone skills. Here is a tip to make sure future customers AND potential cheerleaders don’t fall through the cracks!
One perplexed cleaning newbie confesses that pricing is just one big confusing mess. Steve shares a few quick principles on setting prices and gives a “charge more” pep talk at the same time …
Google’s motto is “Do No Evil”. They should add a subtitle: “Do Plenty of Good”! Google continues to bring out free tools to improve the productivity of carpet cleaner’s websites everywhere. Bill Yeadon shares the tools you need to level the playing field …
Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …
Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.
Good morning, Steve,
Even though I own my own carpet cleaning business I have also been building my own house and contracting it out myself. The people I am coming across are astounding! These “professional” businesses and contractors have absolutely no customer service.
Hey Steve,
Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?
“I solve problems. That is what I do.” How often have you thought that this mantra essentially sums up your business life as a carpet cleaner? And yet Chuck Violand shows that this constant “desperation problem solving” may actually hinder instead of help your cleaning business …