How can I compete against the ‘Big Boys’?

You don’t need (or even want to be) a national company. As you well know lots of people don’t like the “big boys” and prefer the local “little guy”. So don’t let yourself be intimidated!

How can I get my techs to be more like me?

Don’t expect to find clones of yourself in the employee marketplace. (And that’s a good thing!) Instead, Steve Toburen gives some alternatives to flogging your current employees.

How should I pay an outside commercial cleaning sales rep?

A commercial cleaning firm is facing problems with a recently hired outside commercial rep. Steve tells them what they should have done and still can do!

What products should I use for anti-allergy cleanings?

Anti-Allergy cleanings can be a highly profitable diversification and a great niche to differentiate yourself from all the “rug-suckers” out there. OR it can turn into a finger-pointing blame game! Bill and Steve share a great line-up of treatments to use plus a little practical wisdom on pre-qualifying the job.

How can cleaning and restoration contractors ‘differentiate’ themselves from their competitors?

Bill Yeadon starts each marketing class at SFS by asking “How do you ‘differentiate’ yourself from the competition?” This is one of the hardest questions you as a carpet cleaner will ever answer. A recent post by Steve Yastrow not only explains why this “differentiation process” is important but also explores a unique way of how to do it …