Get them out from behind the desk!
The more time your prospect spends with you the more likely it is they will want a “return on their investment”!
customer interview
She wants me to “price match”! Help!
The “Great Recession” has made it “fashionable to haggle”! Here are some thoughts on how to handle value-conscious customers and the other “can you beat this price” shoppers that inevitably are going come your way.
The Three A’s – Part 3: Affability
Are you nice to your customers? Who isn’t? But are you affable? In the speed of today’s business world being pleasant, friendly or sociable is a luxury many business owners feel that they just can’t afford. Chuck reviews why cleaners and restorers need a little bit of “bedside manner”.
“Making it easier” by using pocketed folders
Give your customers personalized attention with these simple pocketed folders. This easy tweak will save time and aggravation for everyone.
How to get more water damage jobs
This water damage interview form gives a professional polish to your company while putting the customer at ease as you offer answers to all their concerns.
What kind of listener are you?
Listening to your clients/ employees/ fellow cleaners (and especially your WIFE) may be your very best “Success Strategy”. Bill Yeadon shares a great “listening resource” and some important reminders.
Love cleaning customers … and their dogs!
Customers love two groups more than anything else in the world … their kids AND their PETS! Steve shares two great tips on how to make Cheerleaders out of pet owners from the get-go …
The right hoses= better extraction/ faster work
Speed your work up and then SLOW DOWN to create a Customer Cheerleader! Little ideas like this will create a “cash flow machine” out of your carpet cleaning business.
Create Cheerleaders by winning over the kids!
Use this tip to keep the kids safely occupied while you clean. And who knows… maybe little Johnny will beg Mommy to have you come back again real soon!
Create Customer Cheerleaders by making friends with their children …
The health and well-being of the home owner’s family is a huge motivation to have their carpets cleaned. So how should you (and your employees) treat the little ones in the house? Here are some great ways to put the kids (and their parents) at ease while you are cleaning the carpets …
How a “simple act of human kindness” can pay off big time with a fire and water damage restoration customer!
First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …
Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …
Get out your video camera
Can you show genuine concern for the customer’s belongings and protect yourself at the same time? This procedure shows how.