Steve shares how to “recession proof” your company by focusing on the “Emotional Dynamics” of the home owner’s loss. (Even if you don’t offer restoration now many of the same principles apply in carpet cleaning too!)

Commercial Cleaning still requires you to address unique Emotional Dynamics. However Value Added Service is still just as important. Jeff Cutshall offers you his help to make a living in the Commercial Carpet Cleaning market.

It is simple- to get respect you have to give it first. Harried business owners especially need to be wary of breaking this rule. Consider carefully Chuck’s thoughts on enhancing your “respect earning potential”…

27 year industry veteran Mike Lamunyon has transformed his company with Value Added Service concepts. Every single one of his 20 plus employees are on board with the Value Added Service techniques taught by the Strategies for Success (SFS) seminar and Jon-Don’s one day “Valued Added Service for Technicians” (VAST) class. Check out what these programs could do for your company …

Steve pleads guilty, your Honor, but with both an explanation (justification?) and a promise to make things right for all you restoration-only SFS site members …

Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.

A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

A harried Florida cleaner is battling an upholstery cleaning problem. Steve explains that sometimes the best thing to do is “throw in your cards” but do so with honor and dignity …