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Tag Archive | "Illusion of Control"

An apology … and a clarification.

An apology … and a clarification.

Steve pleads guilty, your Honor, but with both an explanation (justification?) and a promise to make things right for all you restoration-only SFS site members …

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Posted in SFS Instructor’s BlogComments (4)

Tired of the “your carpet cleaning prices are too high” objection?

Tired of the “your carpet cleaning prices are too high” objection?

The recent Great Recession has marked (scarred?) our customer’s buying habits. Steve shows one Dallas carpet cleaner how to avoid being put on the defensive when hit with the “too high” objection …

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Posted in Steve's "Bleeding Hearts" Advice ColumnComments (0)

Place your Air Movers correctly to get more residential carpet cleaning work

Place your Air Movers correctly to get more residential carpet cleaning work

Make Cheerleaders in residential carpet cleaning before you even turn on your truckmount. How? Give your customer “the Illusion of Control”.

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Posted in quickTIPSComments (0)

Get out your video camera

Get out your video camera

Can you show genuine concern for the customer’s belongings and protect yourself at the same time? This procedure shows how.

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How I promoted my carpet cleaning business at my BNI group by ripping Steve Toburen’s stuff off!

How I promoted my carpet cleaning business at my BNI group by ripping Steve Toburen’s stuff off!

They say “imitation is the sincerest form of flattery”. If so, SFS member Dave Pastor very “sincerely” likes our SFS Director of Training. Read how Dave blew away his local BNI group by sharing a few key SFS ideas. Then learn how you can use these same concepts in your company. (Even without attending SFS!)

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Posted in SFS Instructor’s Blog, SFS Success StoriesComments (2)

Recession proof your restoration business

Recession proof your restoration business

A free and open seminar presented by Phil Rosebrook, Jr. and Steve Toburen

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Posted in SFS Instructor’s BlogComments (0)

Don’t get caught in the middle between the adjuster and the property owner …

Don’t get caught in the middle between the adjuster and the property owner …

It is always a tough relationship between the policy holder and the insurance company. Your job is at least partly to keep all parties happy. One hapless Kansas mold remediation contractor got caught in the middle. Steve gives him some hints on how to stay out of this trap in the future …

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Posted in Steve's "Bleeding Hearts" Advice ColumnComments (0)


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