Employees blossom in a family atmosphere
Today’s cleaning industry employee wants more than just a paycheck. Steve shares ideas how to promote a fun-loving family atmosphere.
quickTIPS
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Tried and proven Techniques, Ideas, Procedures and Systems (TIPS) that have been submitted from Strategies For Success members. If you would like to join the fun you can submit your own as well!
What does your van say about your business?
SFS Member Travis Popp reminds us to keep an eye on the details. Your company vehicles are a reflection of your cleaning and restoration company. Give them the respect they deserve with a simple and easy touch up.
Forward schedule to make life easier for your repeat clients
Many home owners are “stretching” their carpet cleaning frequency. Others are having less cleaned each time. “Forward schedule” to help your customers (and your cash flow!) with the Stay Beautiful plan.
Throw in the towel and keep your phone ringing!
Not all carpet cleaning customers are equal. You can eek out a living fighting over the price shoppers or you can take the high road by making Customer Cheerleaders! These delighted clients will happily pay more for your services and sing your praises from the rooftops! (Or even better, post glowing reviews on Google Places!) Here is one way to create Cheerleaders …
A new twist on the oldy-but-goody Scotchgard “blotter card demo” …
When it comes to selling carpet protector “seeing is believing” and nothing works better than the Scotchgard “blotter demo”. Now one of our readers shares a great tip on how to make this time-tested sales presentation even better …
A high class technique to create restoration Cheerleaders
Give that final boost to your restoration job with this elegant touch that truly is “fit for royalty”! Will the customer remember you and your fun antics? Definitely. Will they tell others about your services? IF you gave Value Added Service and then close the project with this “white glove” treatment, they will sing your praises from the roof tops!
Give your carpet cleaning techs tools to sell more carpet protector
Applying Scotchgard to customer’s carpets is very profitable. And yet most cleaners admit they should sell more carpet protector. Here’s a great sales tool.
Make it a “horse race” with your carpet cleaning door hangers …
How can you motivate your techs to use on-site marketing efforts? Steve shares how he super-charged his employees to place carpet cleaning door hangers
Tweaking a great carpet cleaning marketing tool: “The refrigerator magnet”-Part II
Refrigerator magnets have to be hands down one of the most cost-effective marketing tools for cleaners out there. Steve explains how you can distribute a frig magnet in your target market area effectively…
Tweaking a great carpet cleaning marketing tool: “The door hanger”-Part I
There are a lot of new razzle-dazzle marketing tools out there and many show great promise. We’ll keep you up to date. BUT, Steve Toburen reminds us that for carpet cleaners nothing replaces footwork and getting a physical reminder into the customer’s home. Check out this twist on a standard carpet cleaning marketing tool- the door hanger.
Create Customer Cheerleaders by making friends with their children …
The health and well-being of the home owner’s family is a huge motivation to have their carpets cleaned. So how should you (and your employees) treat the little ones in the house? Here are some great ways to put the kids (and their parents) at ease while you are cleaning the carpets …
How a “simple act of human kindness” can pay off big time with a fire and water damage restoration customer!
First impressions are lasting impressions. Start off on the right foot with your disaster restoration customers by showing genuine care and concern. How? By simply paying attention. Read on for the details …
Carpet Cleaning Chemicals: always measure to save money and time
Sometimes “simple is best”. This tip will only cost you a few bucks but may save you hundreds of dollars in carpet cleaning chemicals cost. Read on …
Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …
Create a great Moment of Truth BEFORE you ever start cleaning their carpets …
Resist the urge to run and “make production” at the beginning of your residential cleaning jobs. A few well-invested minutes and well chosen words can open the way for an improved working relationship with the customer.