Creating low-cost “little marketers”
Every carpet cleaner wants to make a great first impression and prepare the way for repeat sales. How can the customer’s children assist in this endeavor? Read on for a simple but effective tip.
loyalty
True leaders are willing to take the hit. Are you?
When there is a problem with a customer do you handle it immediately? Or do you take the low-profile route and let your office staff or technicians face the heat? Big Billy Yeadon tells us how Southwest Airlines handled a stressful situation recently …
“Toto, I don’t think we’re cleaning carpet in Kansas anymore!”
What do Rock & Roll, Toto, and Facebook have to do with your cleaning business? Value conscious customers!! Big Billy Yeadon advises carpet cleaners to keep an eye on their company image in this new economic climate. So how and what are you contributing to your community?
What pitfalls are there in buying a carpet cleaning business?
One wanna-be entrepreneur asks Steve what to watch out for in buying a carpet cleaning business. Steve’s answers may surprise and shock you. If so, they may be just the wake up call you need to successfully sell your company in the future …
10 Questions Every Cleaning and Restoration Business Should Ask!
Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …
Big Billy’s Books and Blogs Directory
Bill Yeadon reviews books, blogs and other education resources with a focus on modern marketing for small businesses in the Carpet Cleaning, Mold Remediation and Fire and Water Damage Restoration industries.
Steve’s latest Value Added Service “field trip”
Everywhere you go and every commercial transaction you make should be examined with your “Customer Eyeglasses”. For example, notice what Steve took out of a recent (and very sudden) sojourn to Brooklyn, New York …
Keep track of what matters most
In the deluge of Paperwork your Technicians and office staff manage don’t forget to track what matters most to your customers …
A richer life by “courting” your people.
In his fourth and final installment of his “courtship series”, SFS Instructor Chuck Violand expounds on the true riches to be found in business and (no surprise here!) they have nothing to do with money!
What We Have Here is a Failure to Communicate
What does Cool Hand Luke have to do with the carpet cleaning business? And how did Marcus Buckingham misjudge his audience so badly?
Seeing is Believing
Your employees can be wonderful Cheerleaders for your company and services. Here is one idea to help them become more vocal in advocating add-on sales.
Now the “courtship” is getting serious!
SFS Instructor Chuck Violand reflects on how to win your employee’s hearts in Part III of his “courtship” series …
Failure to Communicate
General Motors just doesn’t understand who is buying their cars. Could it be that 92% of the saleforce is men. Watch these commercials and see the difference.
Extra-curricular activities create family feeling …
Families that play together, stick together. And my guess is you want your employees to “stick”. Here are some thoughts on exactly how to accomplish this …
Commercial Job Profile Sheet
Here is the third in our trilogy of free Special Reports on how to enter the very lucrative (and relatively competition free) world of regular contract commercial accounts.