First impressions are lasting impressions. These three front-door-step Positive Moments of Truth break the ice with the homeowner and boost your carpet cleaning technician’s confidence.
Lots of carpet cleaners wear surgical type shoe covers (“booties”) in the home. But very few WOW their client by offering the home owner their very own booties!
While carpet cleaning can be physically demanding work, there is no need to be a brute about it. Thinking ahead to avoid unnecessary damage can save time, save money and most importantly impress your customers. See how these principles are applied to moving “large dressers”.
Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …
After having thoroughly impressed the customer with your cleaning and service skills, it is now time to lay the ground work for a future relationship. What better way than with a gift that “keeps on giving”?
Listen carefully to your voice mail message through your prospective customer’s ears.
How often have you done an incredible job, your delighted client gushingly promises to post an ecstatic 5 star Google review about you and… crickets?
You can’t go wrong focusing on customer’s kids and pets. Steve shares how he programmed in some “pet positive” Moments of Truth into his technician’s daily routine …
Negative moments of truth kill word of mouth marketing. Start creating cheerleaders today by avoiding these mistakes.
It’s all about how the customer FEELS about you and homeowners LOVE “clean”. That includes your vehicle, equipment, employees and YOU!
Instead of meekly giving up when your prospect says, “Let me check with my husband/ wife/ boss” etc. you reply…
What factors should a California cleaner consider before helping out his local food bank? Steve offers his insights.
Create great exposure to quality potential customers while doing good in your community with Charity fund-raising.
A proactive cleaning and restoration contractor can beat winter challenges with these key steps!
Need work fast? Grab previous customers attention (and money!) without appearing “desperate”.