Give away “booties” and make a Cheerleader!
Lots of carpet cleaners wear surgical type shoe covers (“booties”) in the home. But very few WOW their client by offering the home owner their very own booties!
marketing
Use foam block ‘bumpers’ for moving furniture with ‘care and concern’
While carpet cleaning can be physically demanding work, there is no need to be a brute about it. Thinking ahead to avoid unnecessary damage can save time, save money and most importantly impress your customers. See how these principles are applied to moving “large dressers”.
Scared by the “big bid”?
Large scale institutional work can provide a great “base” for your business. Or it can destroy it! Steve gives some great “look before you leap” counsel that any company can use …
What freebies should I give my carpet cleaning customers?
After having thoroughly impressed the customer with your cleaning and service skills, it is now time to lay the ground work for a future relationship. What better way than with a gift that “keeps on giving”?
What’s on YOUR phone?
Listen carefully to your voice mail message through your prospective customer’s ears.
‘Gently nudge’ clients to review their TECH!
How often have you done an incredible job, your delighted client gushingly promises to post an ecstatic 5 star Google review about you and… crickets?
Home owners love technicians who love pets!
You can’t go wrong focusing on customer’s kids and pets. Steve shares how he programmed in some “pet positive” Moments of Truth into his technician’s daily routine …
The ‘why and how’ of avoiding NEGATIVE Moments of Truth
Negative moments of truth kill word of mouth marketing. Start creating cheerleaders today by avoiding these mistakes.
‘Careful Cleanliness’ pays off for contractors!
It’s all about how the customer FEELS about you and homeowners LOVE “clean”. That includes your vehicle, equipment, employees and YOU!
Never give up on a phone prospect!
Instead of meekly giving up when your prospect says, “Let me check with my husband/ wife/ boss” etc. you reply…
Can I help others AND my company at the same time?
What factors should a California cleaner consider before helping out his local food bank? Steve offers his insights.
Get more work by ‘giving more’ to charity!
Create great exposure to quality potential customers while doing good in your community with Charity fund-raising.
Get the jump NOW on winter challenges!
A proactive cleaning and restoration contractor can beat winter challenges with these key steps!
Use a ‘Winter-time-excuse’ to ‘reach out’ to your clients.
Need work fast? Grab previous customers attention (and money!) without appearing “desperate”.
Expand your network of business contacts
It’s really very simple. “Friends do business with friends.” Here is a tip on how to expand your “referral network”!