Pre-orient/ educate your carpet cleaning clients
Win Customer Cheerleaders by briefly explaining the cleaning process and how you are going to do it. Your goal is to give the home owner enough knowledge to FEEL in control.
marketing
Desperate carpet cleaner or smart niche marketer?
Many times residential carpet cleaning is both an emotional and impulsive decision. Working with their customer’s “sense of urgency” gives some carpet cleaners a big “marketing differentiation”!
Is there a down-side to the “Five Around” door hanger concept for carpet cleaners?
One California carpet cleaner wants to know if he could be sued in a house break-in where supposedly the thieves targeted the home after seeing the door hanger outside. Hmmm … good question! Where do you folks come up with this stuff! Steve takes the query and runs with it …
Turning the tables on those pesky “Price Shoppers”!
Tempted to just tell in-your-face price shoppers to go ahead and try your friendly local “bait and switcher” low-ball competitor? A better option is …
Internet scam or innovative on-line marketing?
The internet offers customized and targeted marketing that can be incredible … or a complete waste of money! How to tell the difference? Steve (with Big Billy’s help) shares a few thoughts.
Hungry for Commercial Accounts?
Commercial cleaning accounts done on a monthly basis can be very profitable.
High or low pricing- which way to go?
A local Dallas carpet cleaner is already successful as a “prestige priced”, high end owner-operator. But now he is questioning his business model and his future …
What is “great customer service”?
Everyone talks about it- but what exactly does “great customer service” consist of? After 40 years in the industry Steve shares his take on the question …
Feature your “Turbo Cheerleaders” online!
Many restoration and cleaning professionals struggle creating fresh, effective content for their websites. So why not tap into your client’s 5-star reviews?
Banning the “E-word”- Help your prospective customers focus on more than price!
Carpet cleaners all over the world fall into the old “just gimme an estimate” trap with potential carpet cleaning customers. Fight back with this simple change in terminology …
A “Disloyal” Cheerleader?
Value Added Service can greatly increase your repeat business but it doesn’t guarantee it. How can you increase your chances?
A simple card to warn (and soothe) your carpet cleaning customer
Even slightly damp carpets can leave a bad impression on the homeowner. (Even worse if they slip and fall!) Use this simple TIP to create a positive Moment of Truth out of a slippery situation!
Build a photo album of your most “dramatic” work
Talk is cheap- seeing is believing. Use a photo album to help your new clients “pre-visualize” your services, and the final result in their home.
Be a neighborhood “Good Guy”!
Display your generosity and at the same time allow your preferred market base to get a glimpse of your awesome carpet cleaning skills and your Value Added Service!
1 display of care plus 2 simple gifts equals guaranteed Cheerleaders
First impressions are lasting impressions. These three front-door-step Positive Moments of Truth break the ice with the homeowner and boost your carpet cleaning technician’s confidence.