Get more by giving more…
All customers want to FEEL like they are in control! Here’s how you can give them the “ILLUSION of Control”…
marketing
You be nice to me and I’ll be…
In business you can feel good about generously giving to others and yet ALSO be well-compensated in return. It’s called reciprocity.
Words are so very powerful!
The phrases you (and your employees) use with the client can define you as a true professional.
“Differentiate” your company with videos
Host videos on your website so prospects can SEE what your company will be doing in their home or business.
Alpha talk
There’s an epidemic of Beta Talk in business today and I think it’s hurting rather than helping.
Yet another Steve’s TOP TEN List!
It has become a tradition! Steve’s end-of-the-year TOP TEN list! (And thank you for every time you clicked on one of my QuickTIPS in 2014!)
Can you give me any brochure ideas?
Steve gives advice to a New York cleaner on the content and design of a killer sales brochure.
Why you must ask “Valid Business Questions”
What are “Valid Business Questions”? Steve gives sample questions to help you build confidence with the customer and make the sale.
The Story Factor by Annette Simmons
The best business books aren’t just about business; they give you tools to improve your communication skills and/or increase your powers of influence. Bill explores how to create a “story”.
Can I rebuild my struggling restoration business?
An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.
Display your ‘care and concern’ with “Immediate Action”!
Creating Customer Cheerleaders is all about how they feel about YOU … not the work. Value Added Service is based on little details. For example…
When is a 99% failure rate considered good?
False information abounds about newsletters and their value. Bill breaks down multiple misconceptions and gives solid reasons to use them in your company.
Steve’s TOP TEN QuickTIPS of 2013
Everyone else is running their “Top Ten Best” lists for 2013. So why not your faithful QuickTIPS scribe?
yp.com for Cleaners & Restorers: Getting Started
YP.com may not be as popular as other Local Ad Networks, but it is still a trusted name among business directories, both online and off.
Yahoo! Local Listings for Cleaners & Restorers: Getting Started
Great online marketing is more than just having a fantastic web site. You must also develop a cohesive and consistent presence with many different online directories. Yahoo! is a great option and its FREE! Read on to learn how to get started…