Can you give me any brochure ideas?
Steve gives advice to a New York cleaner on the content and design of a killer sales brochure.
sales
Differentiate your company with a DYNAMITE guarantee!
Offer a no-questions-asked guarantee in residential! (And honor it CHEERFULLY!)
Offer Priority Appointments to “lock in” your clients!
Increase your client’s cleaning frequency with “Forward Scheduling” and your profits will soar!
Can I rebuild my struggling restoration business?
An experienced restorer has fallen on hard times. Steve offers short and long term solutions to a difficult situation.
How should I bonus my techs for “up-sells”?
This is a great question and I don’t mean to dodge it but my answer really depends on the profit margins you are working with on “additional services”. Here’s my analysis …
Laughing your way through sales calls?
Steve reviews just why you should EXPECT rejection in selling route sales and how to make the sale anyways.
Steve’s TOP TEN QuickTIPS of 2013
Everyone else is running their “Top Ten Best” lists for 2013. So why not your faithful QuickTIPS scribe?
“How can I end this with dignity?”
An SFS graduate now realizes that going into business with his Dad wasn’t the best option. How can this cleaner now fix things in his company and at the same time not destroy his family relationship?
Let your customer CHOOSE their reminder frequency and medium
Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …
How to forecast (and avoid) upcoming issues!
Use this weekly cleaning company finances report to get a snapshot of where you are and what is coming down the road.
Can you help me to “forward schedule”?
Steve does the old “good news/bad news” routine with an Australian carpet cleaner. But even Steve’s “tough love” is positive for this family run business…
What’s in YOUR “pipeline”?
Every business needs a quick page-at-a-glance “State of the Union” Report on what is coming at them. (Both good AND bad!)
A great business card “Moment of Truth”
Tweak how you hand over your business card and you will make your prospect feel “extra special”. (And this is always a good thing!)
How can I motivate my sales staff?
A California cleaning, restoration and flooring sales company owner is struggling with “demotivated” sales people. Steve shares some principles on how to run an upbeat sales meeting and how to help your staff (or you!) sell more jobs!
Can answering your phone be a negative thing?
So should you ALWAYS answer your phone 24-7? Steve says it all depends on the services you offer. So learn how to “sort” your incoming calls…