TOP TEN “How to Make More Money” #6: Develop niche services
Quit competing against the far-too-COMMON “Clean Any Size Living Room, Dining Room and Hall for …” bozos. Instead, offer UNCOMMON “special niche services”!
sales
How should I pay an outside commercial cleaning sales rep?
A commercial cleaning firm is facing problems with a recently hired outside commercial rep. Steve tells them what they should have done and still can do!
PROFITABLE long term apartment accounts- guaranteed!
Learn one simple concept that will change forever how you view property management accounts! Steve begs you to PLEASE try this one!
I need help with writing commercial account letters!
How can you get prospects to actually read your direct-mail commercial account letters? Would a sample help?
Focusing on the “right” cleaning business goals (Part 2)
Growth for the sake of bragging rights is meaningless, dangerous and might just possibly be fatal to your company. Chuck focuses on how to find the right numbers and how to make them even better.
Focusing on the “right” cleaning business goals (Part 1)
With the new year coming it’s a good time to reflect on your company’s future. And a big part of any business plan is forecasting sales goals for next year.
A lesson from dentists and quick-lube shops
Tired of “customer erosion” and vainly hoping your client will call you back next year? Steve says we can all learn from the dental profession!
How do I get started in contract commercial carpet cleaning?
A San Diego carpet cleaner has some equipment but lacks experience. Even more importantly he doesn’t have any JOBS! Steve shares how to sell commercial contract carpet cleaning …
How should a carpet cleaning company answer the phone?
A Baltimore carpet cleaner has a new toy! A very sophisticated phone system with all the bells and whistles. But Steve reminds him that the basics still count …
Send the client a direct mail “poem” from their carpet
The kiss of death for marketing is to be “boring”. Let Big Billy Yeadon liven up your day with a direct mail love sonnet…
How to get carpet store’s cleaning referrals …
The carpet store is just happy to conclude the sale. But you want to get an “auto-pilot” referral. Steve shares 5 steps to slam dunk these referrals …
Giving “options” means $$$ for YOU!
High pressure “bait and switch” tactics are not only unethical they are also bad business for the long term. So how can you increase your profits with “budget” customers? Try this “option” …
I can’t travel but I REALLY need SFS! HELP ME!
An Atlanta carpet cleaner just doesn’t have the budget to attend SFS. Or does he? Steve shares some great low-cost and no-cost options …
When you help the client you help yourself!
Move yourself out of the “just another carpet cleaner” trap by taking the initiative to help the client. Everyone will benefit.
Patrick Thompson’s path to new residential clients
So can a small family operation really compete against the big companies? In this dispatch a Chicago area owner-operator explains how SFS “Cheerleader concepts” transformed his business.