The “Law of Leverage” brings plumber referrals!
Get plumbers to refer your water damage restoration services AND without paying them a penny!
sales
The best business books from 2010- Pick one.
Remember in 2011 you were going to read more than the Sports Illustrated Swimsuit edition? Well guess what? No more excuses! If you walk into Borders you will be overwhelmed by choices so let us help!
Keeping it all together: The Customer Information Kit
Consistency, Systems, Procedures… making it easy to do it right. Make a first-class arrival AND tactfully sell more services to EVERY single carpet cleaning customer.
Forward schedule to make life easier for your repeat clients
Many home owners are “stretching” their carpet cleaning frequency. Others are having less cleaned each time. “Forward schedule” to help your customers (and your cash flow!) with the Stay Beautiful plan.
A new twist on the oldy-but-goody Scotchgard “blotter card demo” …
When it comes to selling carpet protector “seeing is believing” and nothing works better than the Scotchgard “blotter demo”. Now one of our readers shares a great tip on how to make this time-tested sales presentation even better …
Do you have a really killer guarantee?
How important is a good guarantee in your overall customer service system? Big Billy has stumbled on a treasure trove of ways to keep every customer pleased. Check out how coupon discounter Groupon is building their company by wowing customers …
How to skillfully pitch your commercial carpet cleaning services
Preparation is key to any sales presentation. What tools are required for making the big sale in commercial carpet cleaning? What should be avoided? Bill Yeadon offers his insights to closing the BIG sale.
Can I increase my profit on carpet cleaning sales by peddling carpet spotter?
We all want to increase profit per job. But Steve warns against getting distracted peddling product for pennies when you could be making Cheerleaders (aka. word of mouth referral machines). How?? GIVE AWAY a bottle of “Free Lifetime Spotter” to every customer …
Dramatically increase your carpet cleaning profits with this “protected with Scotchgard” question!
This one simple question will super-charge your carpet protector sales AND put extra dollars in your pocket! Marketing Scotchgard is as simple as interviewing the customer and giving them their options. But even before this you need to ask the “Scotchgard Question” …
The Great Carpet Cleaning Pricing Debate- Part II
Big Billy Yeadon weighs in with what may be the most profitable way to price your carpet cleaning services as an owner-operator. In the final analysis it will be up to you. But first check out Bill’s musings …
Are carpet cleaning door to door sales calls worth my time?
A Tennessee carpet cleaner wants more cleaning work but isn’t quite ready to take the door-to-door plunge. Steve gives him some perspective on his time management …
The dangers of “carcass feeding” in your cleaning/restoration business
Chuck Violand shows that we can learn a lot from the efficiency found in a pride of lions roaming the African Serengeti. However, many times new accounts take much longer to bring down than a plump gazelle. So you should just maybe check out Chuck’s warning admonition …
How can I set my carpet cleaning service apart from the rest?
An Idaho carpet cleaner searches for ways to “differentiate” himself from the run-of-the-mill price-slashing carpet cleaner. Steve tweaks the original idea to promote more Scotchgard sales, improve customer loyalty and cleaning frequency and above all else dramatically increase profits!
Developing Contract Commercial Carpet Maintenance Programs
Learn how to sell and set up regular commercial contract cleaning accounts. Download Big Billy Yeadon’s ideas on how to develop these essential commercial maintenance programs.
Should carpet cleaners accept credit cards?
One veteran professional carpet cleaner in California has been debating the pros and cons of offering the credit card payment option to his clients. Steve helps him realize he has already sub-consciously decided …