sales

Never “oversell” the Scotchgard application to your residential carpet cleaning customers

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Remember the old expression, “under promise, over deliver”? In other words, IF you’ve already got the Scotchgard protector sale, it is now time to lower the no doubt unreasonably high expectations of a typical residential cleaning customer. Steve shares how to NOT oversell carpet cleaning products.

The need to keep your carpet cleaning business “sailing forward” with sales!

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Chuck loves sailboats and he loves business too! So it is only natural that he would draw parallels between the two in when teaching the opening day of Jon-Don’s Strategies for Success. For example, Chuck says that money and sales are the “wind” that not only move your business forward but even help keep it afloat …

Are you “sailing against the cash-flow wind” as a professional carpet cleaner?

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As Chuck reflects on how the typical carpet cleaning or restoration business is much like a boat he focuses on your business wind- MONEY! No money? Then as a business you are “dead in the water”. A simple concept? Yes. But at times agonizingly difficult to implement. Read on for Chuck’s meditations …

Adding this “Extra Services Check List” will promote “Additional Service Options”!

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Sometimes the best quickTIPS focus on the little things. For example, how much money are you “leaving on the table” simply because your client doesn’t know everything that your company offers?

A cleaner reaches out to local carpet retailers …

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Everyone wants carpet retailers to refer them and yet very few do. Steve explains why plus gives the “big picture” on how you can get retailers to enthusiastically promote your company. Plus Steve also puts out a call for help to all SFS members …

10 Questions Every Cleaning and Restoration Business Should Ask!

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Check out these 10 questions that just may keep you from joining the 80% of start-up businesses that fail within their first decade. Then share with your fellow board members other vital questions that have kept you safe, sane and profitable …

How can I target the right age group for residential carpet cleaning?

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A New York carpet cleaner poses a thorny question, “What is the average age of my customer”? In typical Steve Toburen fashion he takes the “long way around” before answering the original question. But Steve’s long-winded reply contains some great insights on the Emotional Dynamics of the home owner/technician relationship …

Should carpet cleaners advertise in the “services section”?

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Hey Steve,

Do you recommend advertising in the “services section” of the classified in a town’s main local paper? If so, what sort of response can I expect? What can I put in 3 lines that would draw attention to my company?

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How to find the “OK cleaning price” in OK?

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Ah yes, the eternal question: “How do I ‘bid’ a job at the ‘right price’?” (Which means low enough that the manager does not fall out of his chair laughing when reading your proposal but high enough to make a profit.) Steve shares a 4 step “pricing for profit” system …

Should I wear a bow tie when cleaning?

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A Pennsylvania tech wants to add a bit of pizzazz to his “cleaning presentation”. His boss (being from the “old school” isn’t so sure. “New School Steve” shares his thoughts plus a couple of hints …