Let your customer CHOOSE their reminder frequency and medium

Most clients postpone their cleaning because it is (at best) a “tolerated irritation”. This makes customer reminders all the more important. Here’s how to do it …

How can I get regular accounts?

A SFS graduate has been practicing his “cold call” techniques on his past accounts. Steve stresses the need to get the “Law of Large Numbers” on his side and to offer “zoned cleanings”.

Your website address MAY be more important than your phone #!

Many customers don’t want to “chat” – they want to make their decision and even book the job online. Steve reminds you to help your prospects find your website easily…

The Three A’s – Part 2: Accessibility

If you are in Emergency Disaster Restoration 24-7 “accessibility” is a no-brainer. But what about the average cleaner? Who should he or she be accessible to? Chuck adjusts our Customer’s Eyeglasses…

How should a carpet cleaning company answer the phone?

A Baltimore carpet cleaner has a new toy! A very sophisticated phone system with all the bells and whistles. But Steve reminds him that the basics still count …

How to deal with “I wanna a price now” callers!

Any phone script needs tweaking now and then… Steve Toburen’s SFS carpet cleaning phone script is due for a little fine tuning of its own. With these modifications you now have the option of giving a price over the phone and STILL book the job!

Did you know your carpet cleaning technicians are “addicts”?

You would never knowingly hire a heroin addict, would you? And yet you are allowing another equally insidious addiction to continue without trying to stamp it out. Steve shares one sure-fire (but very painful) “tough love” approach …